CUT FOR
BRILLIANCE
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Make the Season Sparkle
Each of our brilliant GIA-graded diamonds comes with our Diamond Price Match Guarantee, so you know you’re getting our best possible price—up to 40% less than traditional jewelers.
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DIAMONDS
What’s your ideal diamond shape?
BUILD YOUR OWN DIAMOND JEWELRY®
Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.
Diamonds in Living Color
For a look that's on-trend and destined to stand out, our popular selection of rare fancy colored diamonds come in a stunning array of beautiful hues.
EXPLORE COLORED DIAMONDS
ONLY AT BLUE NILE
Discover the brightest stars in our collection. Astor by Blue Nile™ diamonds—exceptionally rare stones cut for maximum brilliance.Discover the brightest stars in our collection—Astor by Blue Nile™.
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Diamond Certificate
Every loose diamond we sell is graded by the Gemological Institute of America (GIA), regarded as the world’s foremost authority on diamonds.
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WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.