Diamonds
all 10 diamond shapes Diamond Shapes
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The tips our diamond experts share with their friends—and now, with you.
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Build Your Own Diamond Jewelry®
Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.
How to Choose a Diamond
Learn about cut, clarity, color and carat,
and tailor your search of our 150,000+ diamonds according to your budget and style.
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Diamonds in Living Color
For a look that's on-trend and destined to stand out, our popular selection of rare fancy colored diamonds come in a stunning array of beautiful hues.
EXPLORE COLORED DIAMONDS
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2 Million Customer Celebrations Since 1999
MAXIMUM SPARKLE
High quality at a great value
HANDCRAFTED QUALITY
Timeless styles, handcrafted in Seattle
EXPERT ADVICE 24/7
Legendary service, 30-day returns
150,000+ DIAMONDS
Ethically-Sourced, GIA-Graded