With an incredible selection of 150,000+ GIA-graded diamonds, and at prices up to 40% less than traditional retailers, we're confident you'll find your perfect diamond.
Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.
In addition to diamond prices up to 40% lower than traditional retailers there are other ways to save. Did you know some diamond shapes cost less than others with the same carat weight?
Discover the brightest stars in our collection. Astor by Blue Nile™ diamonds—exceptionally rare stones cut for maximum brilliance.Discover the brightest stars in our collection—Astor by Blue Nile™.
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
