One of my friends used the Blue Nile website to look for an engagement ring about 15 years ago and that's how I heard about the company. My boyfriend and I recently started looking for a diamond ring, and after we looked at a couple diamonds from jewelers he knew, we decided to look on the Blue Nile website. We were very impressed with the selection, and after 3 days of many phone calls to the customer service representatives at Blue Nile to ask for information and opinions on the diamonds that we were interested in, we finally decided on a 2.5 Carat, D color, S1 2 diamond. The image of the diamond was perfect, 3D and spinning so we could see it from all angles. We had the diamond set in a Blue Nile setting, and it was delivered to my home about 2 weeks later. The ring is beautiful, the service is exceptional. We highly recommend this website and would definitely buy from Blue Nile again.