Blue Nile Website Cookies Policy
Blue Nile uses cookies and similar technologies to keep our site running, personalize your experience and serve relevant content. This cookies policy explains the types of cookies we use, how each one works and how you can manage your preferences.
View Our Privacy Policy
Cookies are small files that download to your device when you visit a website. On each return visit, your browser sends those files back to the site, or to other sites that recognize them. Sites use cookies to function properly, run more efficiently and collect usage data.
Cookies serve several functions across the web:
• Keeping you logged in as you move between pages on a site
• Saving items in your cart so your selections aren't lost between visits
• Remembering your preferences, like language or currency settings
• Measuring site traffic to help owners understand how visitors use their pages
• Delivering relevant content, including ads based on your browsing activity
Blue Nile uses cookies and similar technologies (collectively referred to as "cookies" throughout this policy) to collect information about your device and how you use our site.
Here's how we put them to use:
• Track traffic flow and navigation patterns on our site
• Understand the number of visitors and the browsers and operating systems they use
• Monitor site performance and make ongoing improvements
• Personalize your browsing and shopping experience
Essential cookies enable the core functions that keep our site running — page navigation, secure login and checkout. Without them, these features don't work. They don't collect personal information for marketing purposes.
What essential cookies do:
• Session management. They keep you logged in as you move between pages.
• Shopping cart persistence. They save the items you've added so they're there at checkout.
• Secure checkout. They enable encrypted connections during the payment process.
• Cookie preference memory. They store your settings so we don't ask again on your next visit.
Because essential cookies are necessary for the site to operate, they cannot be disabled through our cookie settings.
Analytics cookies collect aggregated, anonymized data about how visitors use our site. They tell us which pages perform well, where users drop off and where we can improve. This data is never tied to you as an individual.
Data collected includes:
• Pages visited and time spent on each
• How you arrived at our site, whether through search, a link or an ad
• The type of device, browser and operating system you use
• Actions taken during a visit, such as searches or product views
We use this data to inform decisions on site improvements that benefit all visitors.
Personalization cookies remember your preferences and past behavior so the site can pick up where you left off previously.
Specifically, they allow us to:
• Surface recently viewed items so you can return to products you've considered
View Our Privacy Policy
What Are Cookies?
Cookies serve several functions across the web:
• Keeping you logged in as you move between pages on a site
• Saving items in your cart so your selections aren't lost between visits
• Remembering your preferences, like language or currency settings
• Measuring site traffic to help owners understand how visitors use their pages
• Delivering relevant content, including ads based on your browsing activity
How Blue Nile Uses Cookies
Blue Nile uses cookies and similar technologies (collectively referred to as "cookies" throughout this policy) to collect information about your device and how you use our site.
Here's how we put them to use:
• Track traffic flow and navigation patterns on our site
• Understand the number of visitors and the browsers and operating systems they use
• Monitor site performance and make ongoing improvements
• Personalize your browsing and shopping experience
Essential Cookies
Essential cookies enable the core functions that keep our site running — page navigation, secure login and checkout. Without them, these features don't work. They don't collect personal information for marketing purposes.
What essential cookies do:
• Session management. They keep you logged in as you move between pages.
• Shopping cart persistence. They save the items you've added so they're there at checkout.
• Secure checkout. They enable encrypted connections during the payment process.
• Cookie preference memory. They store your settings so we don't ask again on your next visit.
Because essential cookies are necessary for the site to operate, they cannot be disabled through our cookie settings.
Analytics Cookies
Analytics cookies collect aggregated, anonymized data about how visitors use our site. They tell us which pages perform well, where users drop off and where we can improve. This data is never tied to you as an individual.
Data collected includes:
• Pages visited and time spent on each
• How you arrived at our site, whether through search, a link or an ad
• The type of device, browser and operating system you use
• Actions taken during a visit, such as searches or product views
We use this data to inform decisions on site improvements that benefit all visitors.
Personalization Cookies
Personalization cookies remember your preferences and past behavior so the site can pick up where you left off previously.
Specifically, they allow us to:
• Surface recently viewed items so you can return to products you've considered
• Remember your preferences, including language, currency and display settings
• Maintain your wishlist between sessions
• Deliver relevant product recommendations based on your browsing history on our site
This data stays tied to your device or session and is used only to improve your experience on bluenile.com.
Advertising cookies let Blue Nile and its partners serve ads tailored to your interests — including on other websites after you've left our site — and measure how well those ads perform.
They're used to:
• Serve relevant ads on third-party sites based on your visits to bluenile.com
• Limit ad frequency so you don't see the same ad repeatedly
• Measure ad effectiveness by connecting ad exposure to site visits and purchases
• Support retargeting campaigns that re-engage visitors who browsed but didn't buy
This process does not allow us or our advertising partners to identify you personally unless you've shared that information with us directly. To learn how to opt out, see Managing Cookie Preferences below.
Some cookies on our site are set by third-party companies operating on our behalf. These partners provide services like analytics tools, ad delivery networks and social media features, and their cookies are subject to their own privacy policies and terms of service.
Blue Nile uses third-party cookies for:
• Functionality — powering embedded tools and features on our site
• Analytics — third-party measurement of site traffic and performance
• Marketing — ad networks that serve and measure advertising campaigns
• Social media — features like share buttons or social login options
Third-party cookies are outside Blue Nile's direct control. Third parties may update their data practices or terms of service at any time. For information on how a specific third party handles your data, consult their privacy policy directly.
Cookies generally fall into two categories: first-party cookies, set directly by Blue Nile, and third-party cookies, set by our partners on our behalf. The table below summarizes how we use each type.
Category of Cookies Why We Use Them
This data stays tied to your device or session and is used only to improve your experience on bluenile.com.
Advertising Cookies
Advertising cookies let Blue Nile and its partners serve ads tailored to your interests — including on other websites after you've left our site — and measure how well those ads perform.
They're used to:
• Serve relevant ads on third-party sites based on your visits to bluenile.com
• Limit ad frequency so you don't see the same ad repeatedly
• Measure ad effectiveness by connecting ad exposure to site visits and purchases
• Support retargeting campaigns that re-engage visitors who browsed but didn't buy
This process does not allow us or our advertising partners to identify you personally unless you've shared that information with us directly. To learn how to opt out, see Managing Cookie Preferences below.
Third-Party Cookies
Some cookies on our site are set by third-party companies operating on our behalf. These partners provide services like analytics tools, ad delivery networks and social media features, and their cookies are subject to their own privacy policies and terms of service.
Blue Nile uses third-party cookies for:
• Functionality — powering embedded tools and features on our site
• Analytics — third-party measurement of site traffic and performance
• Marketing — ad networks that serve and measure advertising campaigns
• Social media — features like share buttons or social login options
Third-party cookies are outside Blue Nile's direct control. Third parties may update their data practices or terms of service at any time. For information on how a specific third party handles your data, consult their privacy policy directly.
Overview of Cookie Types and Uses
Cookies generally fall into two categories: first-party cookies, set directly by Blue Nile, and third-party cookies, set by our partners on our behalf. The table below summarizes how we use each type.
Category of Cookies Why We Use Them
• Essential Keep the site functioning by optimizing page navigation, secure login, shopping cart persistence, and checkout
• Analytics Measure site performance and understand how visitors use our site so we can make improvements
• Personalization Remember your preferences and browsing history to deliver a more tailored shopping experience
• Advertising Serve relevant ads on third-party sites and measure the effectiveness of our ad campaigns
• Third-Party Support functionality, analytics, marketing, and social media features provided by our partners
Blue Nile also uses web beacons (sometimes called tracking pixels or clear GIFs) to gather information about how visitors interact with our site and emails. Web beacons are small, invisible image files embedded in a page or email. Each contains a unique identifier that records when someone visits our site or opens a message from us, and they rely on cookies to function.
Here's what web beacons help us do:
• Monitor traffic patterns between pages on our site
• Understand how visitors arrive at bluenile.com
• Improve site performance based on usage data
• Measure the effectiveness of our email marketing campaigns
Disabling cookies in your browser will also prevent web beacons from functioning.
You have control over how cookies work on your device. The sections below explain how to adjust your browser settings and specifically opt out of advertising cookies. If you need help navigating our site, visit our accessibility policy for support options.
To manage cookies, select your browser below:
Browser Steps
• Chrome Settings → Privacy and security → Cookies and other site data
• Safari Settings (or Preferences on Mac) → Privacy → Manage Website Data
• Firefox Settings → Privacy & Security → Cookies and Site Data
• Edge Settings → Cookies and site permissions → Cookies and data stored
Third parties may place advertising cookies on your device to serve relevant ads based on your visits to our site and others. These companies use that information to show you products you may find useful and to measure whether their ads are working. The process does not allow them or Blue Nile to identify you personally unless you've shared that information with us directly.
To limit or opt out of interest-based advertising:
• Adjust your browser settings. Blocking third-party cookies will prevent most advertising cookies from being set. See the browser steps above for guidance.
• Use the NAI Opt-Out Tool. The Network Advertising Initiative offers an opt-out tool at optout.networkadvertising.org.
• Use the DAA Opt-Out Tool. The Digital Advertising Alliance opt-out tool covers participating companies at optout.aboutads.info.
• Contact us. If you have questions about how advertising cookies work on our site, contact us and our team can help.
For a full overview of how Blue Nile supports your shopping experience, visit our services page.
• Analytics Measure site performance and understand how visitors use our site so we can make improvements
• Personalization Remember your preferences and browsing history to deliver a more tailored shopping experience
• Advertising Serve relevant ads on third-party sites and measure the effectiveness of our ad campaigns
• Third-Party Support functionality, analytics, marketing, and social media features provided by our partners
Browser Cookie Settings and Web Beacons
Blue Nile also uses web beacons (sometimes called tracking pixels or clear GIFs) to gather information about how visitors interact with our site and emails. Web beacons are small, invisible image files embedded in a page or email. Each contains a unique identifier that records when someone visits our site or opens a message from us, and they rely on cookies to function.
Here's what web beacons help us do:
• Monitor traffic patterns between pages on our site
• Understand how visitors arrive at bluenile.com
• Improve site performance based on usage data
• Measure the effectiveness of our email marketing campaigns
Disabling cookies in your browser will also prevent web beacons from functioning.
Managing Cookie Preferences
You have control over how cookies work on your device. The sections below explain how to adjust your browser settings and specifically opt out of advertising cookies. If you need help navigating our site, visit our accessibility policy for support options.
To manage cookies, select your browser below:
Browser Steps
• Chrome Settings → Privacy and security → Cookies and other site data
• Safari Settings (or Preferences on Mac) → Privacy → Manage Website Data
• Firefox Settings → Privacy & Security → Cookies and Site Data
• Edge Settings → Cookies and site permissions → Cookies and data stored
Advertising Opt-Out Options
Third parties may place advertising cookies on your device to serve relevant ads based on your visits to our site and others. These companies use that information to show you products you may find useful and to measure whether their ads are working. The process does not allow them or Blue Nile to identify you personally unless you've shared that information with us directly.
To limit or opt out of interest-based advertising:
• Adjust your browser settings. Blocking third-party cookies will prevent most advertising cookies from being set. See the browser steps above for guidance.
• Use the NAI Opt-Out Tool. The Network Advertising Initiative offers an opt-out tool at optout.networkadvertising.org.
• Use the DAA Opt-Out Tool. The Digital Advertising Alliance opt-out tool covers participating companies at optout.aboutads.info.
• Contact us. If you have questions about how advertising cookies work on our site, contact us and our team can help.
For a full overview of how Blue Nile supports your shopping experience, visit our services page.