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Forever Elegant

Devoted To Brilliance

We craft our jewelry with intention, so it sparkles every day, for generations—because forever looks good on everyone.

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YOUR DREAM JEWELRY, TODAY

0% APR for 36 months With Equal Payments†

† Restrictions apply.

We’re here to help every occasion shine, and our unique financing makes it easy to mark your moment in the most beautiful possible way. Prequalify today, with no impact to your credit score.

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THE ASTOR COLLECTION

Outshines in Every Setting

Superior brilliance is in the cut. Discover the brightest diamonds in our collection, crafted by highly skilled artisans to outshine the rest.

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JOY IS ESSENTIAL

Our Favorite Gifts

We love jewelry’s ability to bring a little joy to the everyday—so why not give that feeling to somebody else? Explore our favorite styles for holiday gifting.

NECKLACES

EARRINGS

DIAMOND JEWELRY

Design Your Own Engagement Ring

Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.

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Design Your Own Ring

Design Your Own Earrings

Design Your Own Pendant

Elegance, in Full Color

Explore our selection of radiant gemstone jewelry and add a little splash of color to your collection.

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An Unforgettable Proposal

Glamourous details and matching bands—we have the perfect rings to seal the deal.

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Only at Blue Nile

When it comes to celebrations we strive to make your experience as
brilliant as our jewelry with the perfect pieces for every occasion.

Visit a showroom Show locations

Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.

Schedule an appointment Schedule

Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.

Amazing Value

The highest-quality design at a great price.

Peace of Mind

30-day returns, diamond price-match guarantee and more.

Expert Guidance

The original online jeweler since 1999.

Inspiring Assortment

The perfect pieces for every occasion.

Handcrafted In New York

Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.

About Blue Nile