15% OFF SELECT STYLES   |   SHOP ANNIVERSARY SALE
Blue Nile Jewelry
The Diamond Engagement
Experience Reimagined
  • Uncompromising selection and quality
  • Exceptional value
  • 24/7 access to Diamond Jewelry Consultants

Build Your Own Ring®

Build Your Own Ring®

Build Your Own Ring®

Design your ideal engagement ring with the highest-quality, independently graded diamonds at the best prices.
Start Now

FIND YOUR PERFECT DIAMOND

Each diamond shape has its own unique characteristics. Which is right for you?
Round Cut Diamonds Round Cut Diamonds
Round

A timeless choice known for its incredible brilliance.

Princess Cut Diamonds Princess Cut Diamonds
Princess

Square or rectangular, with pointed corners.

Oval Cut Diamonds Oval Cut Diamonds
Oval

A brilliant cut that accentuates diamond size.

Pear Cut Diamonds Pear Cut Diamonds
Pear

An eye-catching shape that visually elongates fingers.

Heart Shaped Diamonds Heart Shaped Diamonds
Heart

A distinctive shape in the traditional symbol of love.

Marquise Cut Diamonds Marquise Cut Diamonds
Marquise

A unique shape that maximizes carat weight.

Radiant Cut Diamonds Radiant Cut Diamonds
Radiant

Cut with trimmed corners and brilliant facets.

Asscher Cut Diamonds Asscher Cut Diamonds
Asscher

A square shape with a flat top and rectangular facets.

Emerald Cut Diamonds Emerald Cut Diamonds
Emerald

Cut with a large, flat top and rectangular facets.

Cushion Cut Diamonds Cushion Cut Diamonds
Cushion

Defined by rounded corners and larger facets.

Astor by Blue Nile™ Diamonds
Rare diamonds, cut by master craftsmen to unlock extraordinary brilliance.
Layered Necklaces
Trend News: Layers of Love
Check out the coolest new necklaces—perfect for layering to create a fresh spring look.

WHY BLUE NILE?

Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.

OUR BRAND PROMISE

We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.

EXTRAORDINARY VALUE

We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.

SEE OUR REVIEWS

Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.

ASK AN EXPERT

Available 24/7
1-800-242-2728
LIVE CHAT