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Women smiling with Blue Nile diamond ruby necklaces, bracelets and rings.
UP TO 50% OFF

Give Joyfully

We love how jewelry can inspire joy in all who wear it. Give them a gift they can delight in forever at a price you can enjoy right now.
SHOP SALE JEWELRYSHOP ENGAGEMENT RINGS

Explore Blue Nile

Engagement Rings
Engagement Rings
Wedding Rings
Wedding Rings
Diamond
Diamond
Diamond Jewelry
Diamond Jewelry
Lab Grown Diamonds
Lab Grown Diamonds
Earrings
Earrings
Necklaces
Necklaces
TENNIS BRACELETS
Design Your Own
Shop Fine Jewelry Online
All Jewelry

Explore Diamonds

Round Cut Diamond
Round
Princess Cut Diamond
Princess
Emerald Cut Diamond
Emerald
Asscher Cut Diamond
Asscher
Cushion Cut Diamond
Cushion
Marquise Cut Diamond
Marquise
Radiant Cut Diamond
Radiant
Oval Cut Diamond
Oval
Pear Cut Diamond
Pear
Heart Cut Diamond
Heart
YOUR DREAM JEWELRY, TODAY

0% APR for 36 months With Equal Payments†

† Restrictions apply.
We’re here to help every occasion shine, and our unique financing makes it easy to mark your moment in the most beautiful possible way. Prequalify today, with no impact to your credit score.
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THE ASTOR COLLECTION

Outshines in Every Setting

Superior brilliance is in the cut. Discover the brightest diamonds in our collection, crafted by highly skilled artisans to outshine the rest.
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JOY IS ESSENTIAL

Our Favorite Gifts

We love jewelry’s ability to bring a little joy to the everyday—so why not give that feeling to somebody else? Explore our favorite styles for holiday gifting.
NECKLACES
EARRINGS
DIAMOND JEWELRY

Design Your Own Engagement Ring

Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
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Design Your Own Ring
Design Your Own Ring
Design Your Own Earrings
Design Your Own Earrings
Design Your Own Pendant
Design Your Own Pendant

Elegance, in Full Color

Explore our selection of radiant gemstone jewelry and add a little splash of color to your collection.
Shop Gemstone Jewelry

An Unforgettable Proposal

Glamourous details and matching bands—we have the perfect rings to seal the deal.
SHOP ENGAGEMENT RINGS

Only at Blue Nile

When it comes to celebrations we strive to make your experience as
brilliant as our jewelry with the perfect pieces for every occasion.

Visit a showroomShow locations
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an appointmentSchedule
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.

Handcrafted In New York

Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
About Blue Nile

Be Part of Something Brilliant

Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.