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Great Gifts,
Great Prices!
Great Prices!
Choose from a stunning collection of jewelry styles at incredible prices—up to 40% less than traditional jewelers.
SHOP GIFTS
Up to $300 Off Select Fine Jewelry
Act fast! We have three great ways to save on fine jewelry, but this sale ends soon!
SHOP SALE
SHOP JEWELRY
EXPLORE BLUE NILE
From Our Hands to Yours
Explore our brilliant array of handcrafted engagement rings and quality diamonds each as unique as the people you love.
SHOP DIAMONDS
SHOP ENGAGEMENT RINGS
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
START WITH A SETTING
START WITH A DIAMOND
SEARCH FOR DIAMONDS
What’s your ideal diamond shape?
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
The Gallery Collection™
Make the most of each diamond with a premium setting that puts brilliance on display.
SHOP ENGAGEMENT RINGS
GIFTS THEY'LL LOVE
WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.