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Blue Nile
A Perfect MatchDiamonds + Sapphires
Diamonds are always a brilliant choice. Pairing them with sapphires? Now that's an engaging combination. The perfect way to express how love colors your life.

Find Your DiamondFind Your Diamond

Find Your RingFind Your Ring

Classics With a Twist
Classics With a Twist
Fresh takes on tradition: our latest solitaire settings with details designed to celebrate the beauty of your diamond.
Fresh takes on tradition: our latest solitaire settings with details designed to celebrate the beauty of your diamond.
Jeweler Handcrafting An Engagement Ring
Handcrafted, Exceptional Value
We source our quality pieces directly at lower prices — up to 40% less than traditional retailers for a better value for you.

WHY BLUE NILE

Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.

OUR BRAND PROMISE

We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.

EXTRAORDINARY VALUE

We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.

SEE OUR REVIEWS

Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.

ASK AN EXPERT

Available 24/7
1-800-242-2728
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