Get Our Diamond-Buying Cheat Sheet
The tips our diamond experts share with their friends—and now, with you.
GET THE TIPS
Search For
Diamonds
all 10 diamond shapes Diamond Shapes
Explore Blue Nile
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Need help? We're always here.
START WITH A SETTING START WITH A DIAMOND
Need help? We're always here.
Recently Purchased Engagement Rings
Explore what other customers have created and find inspiration for your own unique piece.
Need Help?
Call Us Anytime
Our diamond and jewelry experts are available 24/7 to answer questions great or small. Call 1-800-242-2728.
Gifts They'll Love
2 Million Customer Celebrations Since 1999
MAXIMUM SPARKLE
High quality at a great value
HANDCRAFTED QUALITY
Timeless styles, handcrafted in Seattle
EXPERT ADVICE 24/7
Legendary service, 30-day returns
150,000+ DIAMONDS
Ethically-Sourced, GIA-Graded