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BRILLIANCE
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Handcrafted Quality
Delighting customers since 1999 with impeccable craftsmanship at every step.
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Our Everyday Prices
Are up to 40% Less Than
Traditional Retailers
All of our diamonds are GIA-graded for optimal quality.
SHOP DIAMONDS
SHOP ENGAGEMENT RINGS
EXPLORE BLUE NILE
A Classic Choice:
Diamond Stud Earrings
Whether you customize your stone and setting or select from our perfect pre-matched pairs, timeless diamond studs never go out of style.
SHOP BUILD YOUR OWN EARRINGS®
SHOP DIAMOND STUDS
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Need help? We're always here.
START WITH A SETTING
START WITH A DIAMOND
Need help? We're always here.
SEARCH FOR DIAMONDS
What’s your ideal diamond shape?
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
Verified Authentic & Conflict Free
Every diamond we sell is GIA-graded, verified authentic, natural in origin and ethically sourced.
SHOP DIAMONDS
GIFTS THEY'LL LOVE
WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.