50% OFF JEWELRY GIFTS
Cyber Week Is Here
Find the perfect gift for someone special—now at 50% off.
Explore Diamonds
Explore Blue Nile
Holiday Party Essentials
Greet the season with bold and brilliant pieces for perfectly festive style.
BRACELETS
BRACELETS
Holiday Proposals Shine
We’ve handpicked iconic engagement ring styles defined by their timeless beauty. Explore our bestsellers and get inspired for your own handcrafted design.
Design Your Own Engagement Ring
Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
Make Style Effortless
With dozens of options for color and shape, our Lightbox lab-grown diamonds make it easy to find the right style at the right price.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewelry with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelry options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.