50% off select jewelry
Cyber Week: Save on Sparkle
Now’s the time to save on high quality jewelry, held to our highest standards. These pieces will last a lifetime, but the savings are temporary.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewelry with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelry options from the comfort of your own home.
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
The original online jeweler since 1999.
The perfect pieces for every occasion.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.