50% OFF SELECT JEWELRY
Black Friday: Gift Brilliantly
A good gifter knows how to delight their recipient with value in mind. We’re offering incredible savings so you can give brilliantly this season.
HOLIDAY ESSENTIALS
Bring the Party
Make a statement this season. From friendly gatherings to galas, we have dazzling jewelry to complete every holiday party look.
BOLD BRACELETS
BOLD BRACELETS
Make Style Effortless with Lightbox
With dozens of options for color and shape, our Lightbox lab-grown diamonds make it easy to find the right style at the right price.
Make the Season Extraordinary
Our Extraordinary Collection contains rare, handcrafted pieces that are simply unforgettable. Discover jewelry that’s truly one-of-a-kind.
Meet the New Romantics
Sleek solitaires, radiant pavé and dazzling halos—find a ring to say what you feel, brilliantly.
Design Your Own Engagement Ring
Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
Lab Grown Diamonds
Made for Your Moment
Every occasion deserves its tribute. Our lab grown diamonds are a high-quality, affordable way to mark your moment.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewelry with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelry options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.