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Portrait of a woman smiling in gold bracelets, necklaces and a gold ring.
up to 30% off jewelry

Wear It Brilliantly

Jewelry is all about self-expression. We have the key pieces to help you show off your style, brilliantly.

Outshines in Every Setting

Superior brilliance is in the cut. Discover the brightest diamonds in our collection, crafted by highly skilled artisans to outshine the rest.

New and Now

It’s time for a refresh. We’re updating our look with elegant, luxurious styles that are ready for right now and whatever’s next.

Design Your Own Engagement Ring

Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.

Make An Impression

Certain occasions call for something extraordinary. Discover exceptional, handcrafted, one-of-a-kind pieces that are sure to leave them speechless.

Elegant and Everlasting

When it comes to engagement rings, it’s all in the details. Explore these elegant settings that feature a graceful touch.

Only at Blue Nile

When it comes to celebrations we strive to make your experience as
brilliant as our jewelry with the perfect pieces for every occasion.

Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.

Handcrafted In New York

Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
About Blue Nile

Be Part of Something Brilliant

Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.