CUT FOR
BRILLIANCE
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Gifts Under $500
Discover stunning fine jewelry gifts all priced under $500.
SHOP GIFTS UNDER $500
Our Everyday Prices
Are up to 40% Less
Than Traditional Retailers
All of our diamonds are GIA-graded for optimal quality.
SHOP DIAMONDS
SHOP ENGAGEMENT RINGS
EXPLORE BLUE NILE
Gifts that Make the Cut
We've got every facet of gift-giving covered with a stunning selection of jewelry to match any price, style and personality.
SHOP GIFTS
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Need help? We're always here.
START WITH A SETTING
START WITH A DIAMOND
Need help? We're always here.
SEARCH FOR DIAMONDS
What’s your ideal diamond shape?
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
Top Diamond Jewelry Styles
Get inspired by a dazzling array of styles from contemporary to classic.
SHOP TOP JEWELRY
GIFTS THEY'LL LOVE
WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.