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Woman wearing smart luxury jewelry from Blue Nile.

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Smart Luxury Has Arrived

Understated, never underestimated. Explore a curation of quietly confident fine jewelry during our Smart Luxury Event

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Explore Blue Nile

BLUE NILE creative studio

Tailor-Made by You

Our Creative Studio allows you to design your engagement ring exactly the way you want it—with control over every detail. Use our unique tools to create something exceptional, online or in showrooms.

Design Your Ring

Elegance, Underscored

Find all the pieces you need to make every moment stunning.

Necklaces

Bracelets

Earrings

INTRODUCING:

The Initial Collection

26 letters. Endless combinations. 1 uniquely you.

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Design Your Own Ring

Design Your Own Earrings

Design Your Own Pendant

Color in Your Look

Explore our selection of radiant gemstone jewelry and
add a little splash of color to your collection.

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Elegant and Everlasting

When it comes to engagement rings, it’s all in the details.
Explore these elegant settings that feature a graceful touch.

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Crafted for You

Every item we send comes in our signature Blue Nile packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report. Loose diamonds are presented in a velvet lined diamond case that securely holds the stone.

About Blue Nile

Be Part of Something Brilliant

Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.