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Frequently Asked Questions

About Blue Nile


I have never made an online purchase before, how can I be sure Blue Nile is reputable? 

Since our inception in 1999, our goal was - and is - to introduce new and innovative ways for customers to purchase high quality diamonds and fine jewelry in the privacy of their own homes, on the go, and at their own pace. We aim to provide all the education, guidance, and value you need to make purchasing online easy.  

Learn a little bit about us and see what our 1.7 million customers are saying, and you will find that our unique approach and reputation have allowed us to become one of the largest online jewelers today, offering shipping all over the world. 

Why should I choose Blue Nile? 

Unlike traditional jewelers, Blue Nile is available 24 hours a day, seven days a week. We offer phone support, live chat, and e-mail with non-commissioned diamond and jewelry experts. Learn and shop the way you want, with no pressure, hassle-free 30-day return or exchange period. 

Our unparalleled, exclusive diamond selection – we have over 100,000 independently graded diamonds compared to maybe a few hundred at a traditional jewelry store – comes with a best price guarantee, and every engagement ring is handcrafted by expert jewelers. Our commitment is always to ensure you get a lifetime of value. 

Is there a Blue Nile store location I may visit? 

Yes! While Blue Nile primarily sells diamonds and fine jewelry online, our showrooms offer the perfect way to see, touch, and try on our rings in person. Unlike at a traditional jewelry store, our non-commissioned diamond and jewelry experts are available for one-on-one consultations to help you find your perfect fit. They’ll answer all your questions and assist you in placing an order on our site for free shipping to your doorstep. 

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Merchandise Returns

What is your return policy? 

Our commitment to you does not end at delivery. Items may be returned or exchanged within 30 days from when they were shipped, free-of-charge and no questions asked. To be eligible for return, items must be in their original purchase condition and include all product documentation. 

What cannot be returned within 30 days? 

Engraved jewelry items, other than rings, may not be returned. Diamonds purchased as part of our Blue Nile Diamond Upgrade Program may not be returned for credit. All Blue Nile engraved rings may be returned for credit, but the engraving fee will not be refunded. The removal of Blue Nile engraving from any exchanged or resized ring is free with no additional engraving fee. Special orders are final sale and are not eligible for return.
Can I process the return online? 

Yes, as long as the item was purchased in the U.S. For an expedited exchange, consider a return for a refund and simply place a new order.
Which items cannot be processed online? 

All international orders and U.S. customer returns for exchange or loose diamonds returned for mounting. If any of the above apply, please call a Diamond and Jewelry Consultant for further assistance.

Can I return an item that was given to me as a gift? 

Yes, Blue Nile is happy to exchange it for merchandise credit within 30 days of purchase. 

Will the buyer of my returned gift know that it was returned? 

No, we will not alert the buyer that the gift was returned. 

Do I pay the return shipping costs? 

No. Our commitment to you includes free returns within the 30-day return period. 

How should I package my return for shipping? 

Set up the Return Merchandise Authorization online (or by calling Blue Nile), and we'll send you an e-mail that walks you through correct packaging procedures. 

How long will it take Blue Nile to process my merchandise return? 

On average, about 4-5 business days from the time we receive your item, enter it into our system, and pass it along to our Quality Assurance department (roughly 24 hours, Monday-Friday). For returned items, please allow an additional 2-3 days before the outbound package is shipped.

I am expecting my returned item to be replaced. How long does it take to reach me?
Once your return is processed, allow 2-3 business days to receive the outbound package. On its shipping date, expect a confirmation e-mail no later than 5 P.M. PST.
Will I be notified during the merchandise returns process? 

Yes. Once your package arrives at Blue Nile, it takes 1-2 business days before you receive an e-mail alerting you that your return is being processed. 

When should I expect to receive my return credit? 

For U.S. Customers, allow 3-5 business days from the time of the confirmation e-mail for the funds to reach your account, from there, processing time may vary depending on your credit card company's funds transfer policy. For international credits, allow up to 7 additional days (M-F). 

Will Blue Nile update me during the return process? 

Yes. You'll receive an e-mail once your refund has been issued. For returned items, we'll send you an e-mail with a shipping confirmation no later than 9 P.M. (EST) on the day it ships.
Can I track the status of my return order? 

Yes. Please contact one of our experts at customer service to check the status of your delivery. 

Can I do a "rush order" on my return? 

Rush shipping is not currently available for our complimentary return shipping. Should you be exchanging your purchase for a different item, we offer fast shipping for our leading jewelry styles, making it easy to receive exchanged items quickly.   



Are discounts available? 

Yes. You may stay informed on special offers and promotions by subscribing to the Blue Nile e-mail list. Sign up at the subscription status page. We also offer a 1.5% discount on bank wire transactions.
Why don't I see discounts on your loose diamonds? 

We at Blue Nile are committed to offering high-quality loose diamonds at the lowest prices available. In fact, we are so confident in our prices that we offer a price match program; if you find an advertised diamond of comparable size, shape, and quality, we will work to match the competitor's price.


How is my order packaged? 

For standard orders within the U.S., we ship using secure, non-descript packaging material. Inside, you'll see Blue Nile's elegantly branded gift packaging - ideal for gifting or personal storage. See additional shipping options here

Can I track my order? 

Yes. On the day of shipment, we'll email you shipping confirmation that includes order-tracking information. You'll be kept informed of the transportation process at every step. You may also access shipping information by viewing your Order Status page.
Do you collect sales tax when shipping to my state? What are the duties and taxes?

For U.S. orders, we currently collect sales tax for orders shipped to Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington DC, Washington State, West Virginia, Wisconsin and Wyoming.


Do you offer financing? 

Yes, we offer competitive financing for US customers through our Blue Nile credit card
*Restrictions apply .

Can I pay using a combination of bankcard and financing? 

Yes. First, apply for the Blue Nile credit card to determine your credit limit. Payments can be completed online through your preferred method. Should you need help combining payments, contact us and we’ll be happy to assist.
I applied for financing but my purchase was not authorized. Do you know why? 

For matters involving privacy and protection, we do not have access to sensitive information regarding credit applications. Within 10 days you'll receive a letter from the financing company with further information.


Do you offer a warranty on the jewelry I purchase from Blue Nile? 

Yes. In staying true to our high standards of jewelry quality and customer satisfaction, we offer a Lifetime Warranty to protect against manufacturer defects in craftsmanship. The warranty does not include normal wear and tear or damages incurred due to trauma, negligence, lack of regular maintenance, loss, or theft.
How do I best care and maintain my new jewelry purchase? 

We offer complimentary cleaning and product check-up (recommended every six months) as a well-advised preemptive measure against the possibility of stone loss or damage that occurs when prongs are bent, pulled, caught, or broken during normal wear. We only ask that you cover the shipping and insurance to safely transport the ring to our facility. And as a gesture of gratitude for choosing Blue Nile, we'll cover the shipping back to you. 

How can I safeguard my purchase against damage, theft, or a loss? 

We recommend that you contact an independent insurer such as Jewelers Mutual - for more information: https://www.bluenile.com/services/insurance - or make arrangements with your homeowners' or renters' insurance carrier. 

Helpful hint: Compare rates and coverage before choosing a provider. Ask very specific questions regarding a full range of potential scenarios (E.g. "What happens if all my valuable jewelry gets lost or stolen?" or "What happens if my wedding ring or diamond goes missing?"). Knowing your valuable and treasured jewelry is safely insured will give you peace of mind – and satisfaction in knowing you're protected.

Diamonds and Diamond Jewelry

When is the best time to buy a diamond? 

Diamond prices are determined by unpredictable fluctuations in the market which can happen at any time without warning. So, fiscally speaking, it's anyone's guess. But if you‘re currently in the market for a diamond, and you've chosen one but are reluctant to finalize the purchase, contact us within 72 hours and we'll lock in the price for you. However, in all fairness, we reserve the right to correct pricing errors if - and when - they occur. 

Helpful hint: Buying “shy” is a popular way to maximize your diamond budget. This means choosing diamond carat weights slightly below or above whole and half-carat marks.
Why do nearly identical diamonds differ in price? 

We're constantly sourcing diamonds to offer the finest quality at the most competitive prices. In the industry, prices are based on suppliers' buying power and market conditions at the time of sourcing. We price our diamonds based on our cost, not the current market or solely by its quality and size. And regardless of how competitively a diamond is priced at Blue Nile, we always pass the savings onto you.

Helpful hint: Select customers tend to quickly identify the best values of a seemingly identical diamond. So if you are interested in a diamond that appears to be of a higher value, call one of our diamond experts to review its characteristics. If the diamonds are virtually the same - yet one's value stands out from the other - they tend to sell fast. If you request additional time to decide, our diamond experts will grant you a (no-obligation) 24 or 48-hour hold on the diamond in question. 

What is your ring resize policy? 

We provide complimentary resizing for Build Your Own Rings™, and Diamond Bands when within the manufacturer's recommended sizing range, during the first year. Simply contact a Diamond & Jewelry Consultant at 1-800-242-2728 to arrange for your free resize. Diamond and gemstone eternity rings with a specific number of gemstones per finger size; milgrain or ornate bands, some silver rings, or rings with alternative metals such as Tungsten cannot be resized. We are happy to exchange your ring for another size within 30 days of purchase. It is important to note that should you opt for an exchange, your new ring may contain a different number of gemstones, diamonds, or a reduction or increase in precious metal weight which may cause a change in the price. 

Do you have a diamond price guarantee policy? 

Yes. We have a diamond price guarantee verification program to provide you with the confidence that you're receiving the best price on your purchase. This free program lets you compare the price of a competitor's diamond against a matching diamond at Blue Nile.