Better than all the other options
I looked at James Allen and the LA jewelry district and Blue Nile was the best. Compared to James Allen, it seemed like Blue Nile had better prices and it was easier to really get a good look at the diamond I was buying. The 360 degree video makes a HUGE difference. I was a little nervous about getting an SI1 diamond. I wasn’t confident I could identify the inclusion online. I thought when it arrived in the mail it’d be clear. Nope! My fears were relieved! Online and in person matched up! No clear inclusion (at least not to the naked / untrained eye). I showed it to a diamond expert friend and she couldn’t see it either! What you see is what you get! And at a great price!