Diamond Price Match Guarantee
We believe that our prices can’t be beat. However, if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site, follow the guidelines below to see if we can match the price.
What Diamonds Are Eligible for Blue Nile Price Match?
To be eligible for our Diamond Price Match Guarantee program, your diamond must meet the following requirements:
• Diamonds are graded by the Gemological Institute of America (GIA).
• The competitor's diamond has the same characteristics as a certified Blue Nile diamond, including carat weight, cut, color, clarity, fluorescence, table and depth percentage, symmetry, and more.
• The certified loose diamonds are sold through our website.
• Lower competing prices must be public and active when our diamond experts verify your request.
• Your jewelry is certified colorless diamonds.
These terms and conditions apply to our Diamond Price Match Guarantee program.
How Blue Nile Diamond Price Match Works
With the Blue Nile Diamond Price Match Guarantee program, you’re just a few steps away from securing a ring to last a lifetime. Follow these steps to secure your new diamond ring at a competitive price:
• Find a lower price. When you find a diamond on our website, search competitor websites for a diamond with the same carat weight, clarity, color, and cut.
• Submit the details. Send our team of diamond experts a link or an image proving the competitor’s offer.
• Get verified. Wait for our experts to compare the diamonds to verify eligibility requirements.
• Receive a price match. If we approve your submission, you’ll receive a price match offer.
Verification and Approval Process
We have a simple two-step process for verifying and approving diamonds for Blue Nile’s Price Match program.
How Price Matches Are Reviewed
Blue Nile reviews competitors' diamond prices on a case-by-case basis. When you submit a competitor’s diamond for review, here’s what to expect:
• If Blue Nile matches a competitor's price, we will honor the new price for 48 hours.
• Blue Nile reserves the right to verify all information regarding the competing offer. We may use our sole discretion to refuse to offer a lower price if we cannot effectively verify the competing price.
How to Request a Price Match
The Blue Nile Diamond Price Match Guarantee is a free service and only takes a few minutes to get started.
Simply call us at 1-888-565-7641 to speak with a qualified diamond expert. We aim to offer the lowest prices on our stunning diamonds, but we typically match lower competitor prices.
Frequently Asked Questions
Does Blue Nile match competitor diamond prices?
Blue Nile honors price matches for qualifying competitor diamond prices. Speak with one of our diamond experts to see if your diamond qualifies.
What diamonds qualify for price matching?
Colorless diamonds with the same characteristics as a Blue Nile-certified diamond may qualify for price matching if they have a Diamond Grading Report issued within the last 2 years. We accept rare carat price matches. Terms and conditions may apply.
How do I request a Blue Nile price match?
To request a Blue Nile price match, call 1-888-565-7641 to speak with a diamond expert. You can also use our live chat feature or fill out our form.
Does price matching apply to all Blue Nile jewelry?
Price matching does not apply to all Blue Nile jewelry. Only colorless, loose diamonds are eligible for price matching.
Why does Blue Nile offer price matching?
At Blue Nile, we strive to offer the most affordable prices for our diamonds. Price matching allows us to ensure our prices merge accessibility with elegance at every special occasion.