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The Blue Nile Story

The Blue Nile Story

Customer-First Philosophy

Our Customer-First Philosophy

Maximum Sparkle

Handcrafted Engagement Rings, High-Quality Diamonds

Diamond Education and 24/7 Expert Advice

GIA-Graded Diamonds, Secure Delivery, 30-Day Returns and Lifetime Guarantees

Diamond Price-Match Guarantee


Questions We Get Asked A Lot—and Love Answering

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Can I customize my engagement ring?

Can you help me find a wedding band?

Do you sell fine jewelry?

I love your Build Your Own Ring® feature. Can I also build my own diamond jewelry?