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BLACK FRIDAY
50% OFF JEWELRY
Our Black Friday sale is your chance to save big on an array of jewelry styles, but things are selling fast so don’t wait!
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Made to Match
When you're looking for an impeccable ensemble, these sets are perfectly paired and ready to go.
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BUILD YOUR OWN DIAMOND JEWELRY®
Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.
TOP JEWELRY STYLES AND TRENDS
Explore our fine jewelry collection featuring new arrivals and bestsellers carefully selected by our Chief Merchant, Katie.
5 Essential Characteristics of Gemstone Quality
Get a quick, comprehensive tutorial on gemstone jewelry so you can confidently shop for the perfect piece.
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WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.