Timeless Beauty & Style
From sapphire rings and tennis bracelets to bar necklaces and diamond eternity earrings, you’ll find perfect pieces for everyday elegance and special occasions.
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BUILD YOUR OWN DIAMOND JEWELRY®
Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.
Jewelry Box Essentials
A great jewelry collection starts with a few essential pieces that never go out of style and are made to last.
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TOP JEWELRY STYLES AND TRENDS
Explore our fine jewelry collection featuring new arrivals and bestsellers carefully selected by our Chief Merchant, Katie.
5 Essential Characteristics of Gemstone Quality
Get a quick, comprehensive tutorial on gemstone jewelry so you can confidently shop for the perfect piece.
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WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.