Mark Your Moments & Save Up to 35% |
Build Your Own Diamond Jewelry

Build Your Own Diamond Jewelry®

We've made the process to create a custom piece of jewelry easy with our Build Your Own Diamond Jewelry® tool.

Build Your Own Ring®

Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Start building your own engagement ring

Build Your Own Earrings®

Blue Nile makes it easy to create a custom pair of diamond earrings.
Diamonds being set into four-prong earring settings

Build Your Own Diamond Pendant®

Blue Nile makes it easy to create your own diamond necklace.
A diamond being set into a solitaire pendant setting

Only at Blue Nile

When it comes to celebrations we strive to make your experience as
brilliant as our jewelry with the perfect pieces for every occasion.

Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.