Fashion & Style
Gold Rush: Top Picks from Our Anniversary Sale
Explore our favorite gold pieces from our anniversary sale.
Jewelry Education, Trends, and Tips
Diamonds & Jewelry 101
Wedding Engagement & Gifting
Fashion & Style
Customer Stories
Blue Nile
Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn’t stop there.
As the leader in engagement rings and beautiful fine jewelry, we’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
145 Results
Fashion & Style
2020 Engagement Ring Trends
Finding the right style of engagement ring is crucial. Here is a look at popular 2020 engagement ring trends can provide inspiration for this all-important symbol of your love.
Engagements and Weddings
How to Plan a Romantic Wedding Proposal During the Pandemic
Advice from nine experts who specialize in creating special proposal moments, to help you plan the perfect proposal, even during the pandemic.
Engagements and Weddings
8 Romantic Pandemic Marriage Proposals
Don’t Let COVID-19 Ruin Your Wedding Proposal! Here are inspiring stories of 8 couples who found creative ways to get engaged during the COVID-19 pandemic.
Diamonds & Jewelry 101
How to Buy the Perfect Engagement Ring Online During the Pandemic
It has become easier than ever to buy an engagement ring online.
Engagements and Weddings
5 Times Celebrity Marriage Proposals Didnt Go to Plan
Some celebrity marriage proposals have been downright disastrous, but just like a Hollywood film, most have a happy ending.
Fashion & Style
2020 Top Jewelry Gift Trends for Every Occasion
Check out these classic fine jewelry ideas for the perfect gift every time.
Customer Stories
The Daily Sparkle: Elise and Colby
During shelter-in-place orders, Colby told Elise that he was waiting for jewelry stores to open back up so he could buy a ring. Little did she know, he’d already ordered the perfect one from Blue Nile.
Customer Stories
The Daily Sparkle: Imran + Rehana
Imran and Rehana currently live in different states. Despite delays due to COVID-19, they are excited to share a life together and picked out the engagement ring on a three-way call with Blue Nile.
Engagements and Weddings
How to Plan Your Dream Wedding During COVID-19 Pandemic
Amidst the chaos of COVID-19, many couples have taken steps to modify their wedding plans, and you can, too.
Customer Stories
The Daily Sparkle: Carly + Evan
What do you do when you’ve invited over 300 people and your dance routine is perfectly choreographed—but your state no longer allows gatherings of more than ten people? You follow Carly and Evan’s lead and pivot fast!
Customer Stories
The Daily Sparkle: Christa & Alexander
When the wedding that Christa and Alexander planned for April 4th had to be postponed, they followed their hearts and a beautiful hiking trail to exchange vows overlooking the Maryland countryside.
Customer Stories
The Daily Sparkle: Reminders of Love
We’re sharing customer stories that highlight the many ways that jewelry serves as a touchstone and a beautiful reminder of the people we love.
Special Moments
The Daily Sparkle: A Gift for Stephanie
Discover how Stephanie celebrated with her family from afar through timeless jewelry.
Customer Stories
The Daily Sparkle: Rebekah + Drew
Drew planned the perfect proposal at Childress Vineyard in Lexington, North Carolina, with some of the couple’s best friends to celebrate the moment.