Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in handcrafted engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Queen Elizabeth in famous royal jewelry.
Love is Brilliant

The Most Famous Royal Jewelry

Rare pearls, gargantuan diamonds; Here’s a collection of the most popular royal jewelry.

Lightbox lab diamonds in pink, white and blue.
Love is Brilliant

Should You Buy Lab Grown Diamonds?

Only in recent years lab grown diamonds reached the standards to be considered a suitable replacement for natural diamonds. Still, is it a good idea to buy them?