Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Close up of a woman's engagement ring.
Diamonds & Jewelry 101

Your Guide to Choosing Conflict-Free Diamonds

While the World Diamond Council confirms that more than 99 percent of diamonds sold today are responsibly sourced, not every diamond is conflict-free.

Six engagement rings on display on a woman's hand on a pink background.
Fashion & Style

2020 Engagement Ring Trends

Finding the right style of engagement ring is crucial. Here is a look at popular 2020 engagement ring trends can provide inspiration for this all-important symbol of your love.

Dog with engagement ring on its snout.
Love is Brilliant

8 Romantic Pandemic Marriage Proposals

Don’t Let COVID-19 Ruin Your Wedding Proposal! Here are inspiring stories of 8 couples who found creative ways to get engaged during the COVID-19 pandemic.