Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Silver and blue topaz necklace.
Diamonds & Jewelry 101

December’s Birthstone: Blue Topaz

Birthstone of December and gemstone for Sagittarius, the cool blue topaz evokes the month’s icy weather.

Close up of couple embracing.
Love is Brilliant

Love + Stories: Ryan and Nelly

These two New Yorkers thrive on the city’s energy, balancing serious careers, school, modeling and a relationship.