Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn’t stop there.
As the leader in engagement rings and beautiful fine jewelry, we’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
While diamonds are often associated with marriage proposals and star-studded gala events, there are many classic styles of diamond jewelry that add a brilliant accent to any mood or moment.
August’s primary birthstone is peridot, a light lime to deep olive green gemstone that symbolizes good fortune.
The July birthstone is the incomparable ruby, cherished over centuries as a symbol for passion, power, courage and protection.
Here’s all you need to know about jewelry insurance. Peace of mind is more affordable than you might think.
According to relationship experts, the key to happily ever after is being able to have honest conversations about your personalities and your values.
We’ve pulled together some of the most helpful tips for writing your own vows.
June’s birthstones include pearls, mysterious moonstones or alexandrite.
Discover the proposal ideas that inspire you.
Get inspiration on how to propose from Blue Nile, and make the memory of this moment shine for a lifetime.
Diamond studs are a go-to accessory and an essential item to a well-appointed jewelry box.
All diamonds dazzle, but Astor by Blue Nile™ diamonds blaze with a brilliance that is truly exceptional.
April is Diamond Month and we’re celebrating all 30 days by highlighting details about our favorite gemstone.
We’re rounding out our Blue Nile customer’s proposal stories with one of our favorites. Hint: it involves running shoes.
Follow these tips for choosing the perfect engagement ring.
You don’t have to be an expert to understand why March’s birthstone is named aquamarine.
