Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Couple smiling and embracing.
Customer Stories

The Daily Sparkle: Rebekah + Drew

Drew planned the perfect proposal at Childress Vineyard in Lexington, North Carolina, with some of the couple’s best friends to celebrate the moment.

Couple smiling together on their wedding day.
Customer Stories

The Daily Sparkle: Sakile + Kamau

All the plans were set for a destination wedding in Tulum, Mexico. When the pandemic made travel impossible and the trip was postponed, Sakile and Kamau found the silver lining with a beautiful Zoom wedding.

Beachside proposal setup with candles along the water.
Customer Stories

The Daily Sparkle: Kat + Lauren

Kat had everything meticulously organized for the perfect proposal on a beautiful farm in New Hope, PA. But once the COVID-19 pandemic escalated, plans were changed and creativity ensued.

Engagement ring in white gold.
Diamonds & Jewelry 101

How to Save for an Engagement Ring

Stressing about how to save for a ring? Don’t worry. We’ve got a list of great tips from financial expert Douglas Boneparth to help you form a plan and get the ring of your dreams.

Heart diamond.
Love is Brilliant

Unique & Personal Valentine’s Day Gifts

Stumped on how to treat your Valentine? Our Valentine’s Day jewelry quiz can help you find the perfect gift for your loved one based on her personality and style.