Customer Support FAQs about Blue Nile Fine Jewelry and Diamonds
These Blue Nile FAQs cover the questions our customers ask most often, from orders and shipping to returns, warranties and diamond guidance.
Why should I choose Blue Nile?
We offer one of the largest selections of independently-graded loose diamonds available online, with over 100,000 options compared to a few hundred at a traditional jeweler’s, backed by a lifetime Blue Nile warranty and covered by our 30-day return policy. Our diamond price guarantee means you’re getting a price we stand behind.
What makes Blue Nile different from traditional jewelry stores?
Blue Nile operates primarily online, which keeps overhead low and passes those savings to you. Our non-commissioned diamond and jewelry consultants are there to educate, not to upsell.
You can browse, compare and build your own ring at your own pace, then reach out to our team at any point if you have any questions.
How can I be sure Blue Nile is reputable?
Blue Nile has been operating since 1999 and has served millions of customers. Every diamond is independently graded, and our policies are published clearly on the site.
Customer reviews are available on our product pages, and our standing with third-party review platforms reflects more than two decades of consistent service.
Are Blue Nile’s diamonds conflict-free and ethically sourced?
Yes, Blue Nile requires all diamond suppliers to comply with the Kimberley Process and our own responsible sourcing standards. We only work with suppliers who can confirm their diamonds are conflict-free.
What are GIA-certified Blue Nile diamonds, and why is that important?
GIA (Gemological Institute of America) is one of the most respected independent gemological laboratories in the world.
A GIA grading report provides an objective evaluation of a diamond’s cut, color, clarity and carat weight, so you know exactly what you’re purchasing, verified by a third party, not just a seller’s description.
What is Blue Nile’s Diamond Price Guarantee?
We offer a Diamond Price Match Guarantee program that lets you compare a competitor’s advertised diamond against a comparable stone at Blue Nile. If you find an equivalent diamond at a lower price from a qualified competitor, we’ll work to match it.
How can I contact Blue Nile customer service?
Our Blue Nile customer service team is available by phone at 1-800-242-2728, live chat or email. For complex questions about specific diamonds, custom builds or order issues, a phone conversation with a diamond and jewelry consultant is often the fastest path.
What’s the fastest way to get help?
Live chat handles quick questions about orders and Blue Nile policies well. For anything that requires depth (comparing specific stones, sorting out a shipping issue, or working through a custom order), a phone call will get you further faster.
What are your customer service hours?
Our consultants are available seven days a week. Current hours by channel are listed on our contact page, as availability can vary between phone, chat and email.
Is there a Blue Nile store location I may visit?
Yes. While Blue Nile primarily sells jewelry online, our showrooms let you see, try on and explore styles in person. Our non-commissioned consultants are available for one-on-one appointments with no pressure to purchase. For a full list of Blue Nile showrooms, visit our store locations page.
What can Blue Nile experts help me with?
Our consultants can help with diamond selection, ring design, resizing, engraving, returns, order tracking and general jewelry care. They can walk you through our Build Your Own Ring® tool, compare diamonds side-by-side and advise on settings and metals, with no obligation.
When should I contact an expert instead of using the Help Center?
The Help Center handles most standard policy and account questions. Contact a consultant when your situation requires nuance: comparing specific stones, requesting a price hold, placing a custom order or resolving something that self-service hasn’t addressed.
Visit the Help Center here.
How do I choose the right ring size for an engagement ring or gift?
Request a free ring sizer, and we’ll mail it to you. Most rings can also be resized within the first year at no extra charge. For gifts where sizing is unknown, ordering a common size and getting it resized afterward is an easy solution.
How do I choose the right diamond?
Start with the cut because it has the most visible effect on how a diamond looks and interacts with light. From there, balance color and clarity against your carat weight target based on what you can detect with the unaided eye at a normal viewing distance.
What are the 4Cs of diamonds?
Cut, color, clarity and weight are the four standards used to evaluate and price a diamond. Cut has the most visible impact on appearance and should be prioritized. Clarity measures internal and external factors and characteristics; color grades how colorless the stone appears.
For a full breakdown, learn more about diamonds.
Which diamond shape is right for me?
Diamond shape is a personal choice. We offer 10 popular shapes, and our jewelry experts can help you narrow down what feels right for your style.
Should I choose a gemstone or a diamond?
Diamonds score a 10 on the Mohs Scale of Hardness, making them highly durable for daily wear. Gemstones like sapphires, rubies and emeralds offer color and character but may require more careful handling over time. If the piece will be worn every day, durability should be factored into your decision.
What ring styles are most popular for engagement rings?
Solitaire settings are one of the most popular choices, but halo settings are also a good option. Our ring styles page will let you filter by setting type to compare options directly.
How do I choose the right metal for my jewelry?
Platinum is the most durable and stays naturally white without replating. White gold offers a similar look at a lower price but requires rhodium re-plating over time. Yellow and rose gold are more personal style choices. For gold, we offer 14k and 18k. 14k is slightly harder and better suited to everyday wear.
What payment methods does Blue Nile accept?
We accept all major credit cards, debit cards, PayPal and bank wire transfers. Wire transfers of $1,000 or more receive a 1.5% discount, and the Blue Nile credit card is available for eligible customers and may offer financing on qualifying purchases.
What discounts do you offer?
We offer a 1.5% discount on bank wire transactions and periodic promotions available to email subscribers. We also offer a Blue Nile military discount for active duty members, veterans and eligible family members.
Do you offer financing, layaway, or installment payment options?
Yes, financing is available through the Blue Nile credit card for eligible customers. Installment options through Klarna and Affirm may also be available at checkout, depending on your order total and your eligibility.
Do you have a diamond price guarantee policy?
Yes, our diamond price guarantee lets you compare a competitor’s advertised loose diamond against a comparable stone at Blue Nile.
Does Blue Nile have a credit card?
Yes, the Blue Nile credit card is available to eligible applicants and may offer financing for our qualifying purchases. You can apply during checkout or contact our customer service team for information on current taxes.
Is my payment information secure?
Yes, Blue Nile uses industry-standard encryption and secure checkout protocols across every transaction. We do not store full card numbers after a purchase.
Does Blue Nile price match?
Yes, our Blue Nile price match program covers loose diamonds. Find a comparable stone advertised at a lower price from a qualified competitor, and contact our team with the details. We’ll work to match it.
When is the best time to buy a diamond?
Diamond prices fluctuate based on market conditions without predictable patterns. If you’ve chosen a stone and want time to decide, contact us within 72 hours, and we’ll lock in the price. Buying “shy”–choosing a carat weight just below a whole or half-carat mark–can offer real savings with minimal visible difference to the unaided eye.
Why do nearly identical diamonds differ in price?
We price each diamond based on our cost at the time of sourcing, reflecting market conditions and supplier relationships at that time. Two stones with similar grades can carry different prices based on subtle differences in their characteristics or when they were acquired.
Why don't I see discounts on your loose diamonds?
We price our loose diamonds based on our actual sourcing cost, not a marked-up retail figure, so there’s no promotional discount to apply at this time. In fact, we are so confident in our prices that we offer a price match program: if you find an advertised diamond of comparable size, shape, and quality, we will match the competitor's price.
How does Blue Nile keep prices competitive?
We operate primarily online, which avoids the overhead of a traditional retail footprint. We source directly and price based on our actual cost. Those savings carry through to what you see at checkout, and we pass any competitive pricing advantages on to you.
Can I track my order?
Yes, on the day your order ships, you’ll receive a confirmation email with tracking details. You can also check your Blue Nile order status anytime by logging into your account and visiting your order status page.
When will my order ship?
In-stock items typically process within one to three business days. Custom and made-to-order pieces may require additional lead time. Your ship date is set by the item with the longest processing window.
How long will it take to receive my order?
Blue Nile shipping time depends on the order value. U.S. orders over $500 ship overnight, and orders under $500 ship within two days. International orders are estimated at two to five business days.
Do you offer expedited or rush shipping?
Yes, expedited options are available, and orders over $500 ship overnight by default. If you have a time-sensitive occasion, contact our team before placing your order to confirm the fastest available option.
Can I change or cancel my order after placing it?
It depends on where your order is processed. Contact our customer service team as soon as possible if you need to make a change.
What shipping options do you offer?
We offer standard, expedited and overnight shipping for U.S. domestic orders, as well as international shipping to many countries.
How much does shipping cost?
Shipping is free on every Blue Nile order, with no minimum purchase required and no code needed.
Do you ship to APO, FPO, and DPO addresses?
Yes, we ship orders under $25,000 to APO, FPO and DPO addresses via USPS Priority Mail.
Do I need to sign for my delivery?
Yes, you need to sign for deliveries over $500, and that option cannot be waived.
Do you insure shipments?
Yes, every Blue Nile shipment is fully insured for the value of its content while in transit. Coverage is always included at no extra cost.
How is my order packaged?
U.S. orders ship in plain outer packaging with no branding. However, inside, every order arrives in our signature Blue Nile gift packaging.
See additional shipping options here.
Do you collect sales tax when shipping to my state? What are the duties and taxes?
For U.S. orders, we collect sales tax for orders shipped to: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington DC, Washington State, West Virginia, Wisconsin and Wyoming.
What countries does Blue Nile ship to?
Blue Nile ships to 40+ countries and regions, including destinations across North America, Europe, Asia, and the Middle East. Visit our shipping destination page to see the complete list.
What is your return policy?
The Blue Nile return policy gives you 30 days from your shipment date to return any item in its original, unworn condition for a full refund or exchange with no questions asked.
What cannot be returned within 30 days?
Personalized jewelry, custom orders, engraved items, items resized after initial purchase, Diamond Upgrade program purchases, clearance and final sale items are not eligible for return.
Can I process the return online?
Yes, for U.S. purchases, you can log in to your account and initiate the return from your order history.
Which items cannot be processed online?
International orders and U.S. customer Blue Nile returns for exchanges or loose diamonds returned for mounting are not available for online processing. Please call us at 1-800-242-2728 to process.
Can I return an item that was given to me as a gift?
Yes, we’ll exchange the gift item for merchandise credit within 30 days of the original purchase.
Will the buyer of my returned gift know that it was returned?
The buyer will not be notified that the gift was returned.
Do I pay the return shipping costs?
No, return shipping is complimentary during the 30-day return period.
How should I package my return for shipping?
Set up a Return Merchandise Authorization online by calling us, and we’ll email you step-by-step packaging instructions and a prepaid return label.
How long will it take Blue Nile to process my merchandise return?
Processing your Blue Nile merchandise will take approximately four to five business days after we receive your item. For exchanges, allow an additional two to three days for the replacement to ship.
I am expecting my returned item to be replaced. How long does it take to reach me?
Once your return is processed, please allow an additional two to three days for the replacement to ship.
Will I be notified during the merchandise returns process?
Once we receive your package, it’ll take one to two business days, and you’ll receive an email alerting you that your return has been processed.
When should I expect to receive my return credit?
For U.S. customers, you will receive your return credit in three to five business days from the time of the confirmation email. For international credits, allow up to seven additional business days.
Will Blue Nile update me during the return process?
Yes, we’ll email you once your refund has been issued and again when your replacement ships.
Can I track the status of my return order?
Yes, please contact one of our customer service experts to check the status of your delivery.
Can I do a "rush order" on my return?
Rush shipping is not available for complimentary return shipping. If you’re exchanging for a different item, we offer fast shipping on many jewelry items.
Can I return an item that was given to me as a gift?
Yes, we are happy to help you exchange your gift for merchandise credit.
Do you offer a warranty on the jewelry I purchase from Blue Nile?
Yes, every Blue Nile purchase includes a Blue Nile Limited Lifetime Warranty against craftsmanship defects. The warranty does not cover normal wear and tear or damage caused by trauma, negligence, lack of regular maintenance, loss or theft.
How do I best care and maintain my new jewelry purchase?
We offer complimentary cleaning and a product check-up every six months as a practical measure to prevent stone loss or damage caused by prongs that bend, pull or break during normal wear.
You cover the shipping and insurance to ensure the ring is safely transported to our facility. As a gesture of gratitude for choosing Blue Nile, we'll cover the shipping costs to return it to you.
How can I safeguard my purchase against damage, theft, or loss?
We recommend contacting an independent insurer such as Jewelers Mutual or arranging coverage through your homeowners’ or renters’ insurance. Before choosing a provider, compare rates and coverage.
Ask very specific questions regarding a full range of potential scenarios (e.g., "What happens if all my valuable jewelry gets lost or stolen?" or "What happens if my wedding ring or diamond goes missing?").
Knowing your valuable and treasured jewelry is insured will give you peace of mind and satisfaction, knowing you're protected.
What is your ring resize policy?
We provide complimentary Blue Nile resizing for your Build Your Own Ring® and diamond bands within the manufacturer’s recommended sizing range during the first year of purchase. Call us at 1-800-242-2728 to arrange it.
Diamond and gemstone eternity rings with a specific number of gemstones per finger size; milgrain or ornate bands, some silver rings, or rings with alternative metals such as Tungsten cannot be resized.
Do you offer engraving services?
Yes, Blue Nile offers engraving on eligible rings and jewelry at checkout.
Do you provide jewelry cleaning services?
Yes, Blue Nile offers complimentary jewelry cleaning services.
Do you offer valuations or insurance replacement certificate?
Yes, qualifying Blue Nile purchases include an insurance replacement certificate document stating the retail replacement value of your item.
Do you offer a diamond upgrade program?
Yes, our Diamond Upgrade Program lets you trade in a loose diamond purchased from Blue Nile toward a larger or higher-quality stone.
How does the upgrade process work?
Contact a diamond and jewelry consultant to start, and they’ll confirm eligibility and help you select a new diamond.
Are all diamonds eligible for an upgrade?
The program covers loose diamonds purchased from Blue Nile that are returned in their original condition with their original grading report. Confirm eligibility with our team before initiating the process.
Can I upgrade my setting as well?
Yes, when upgrading your diamond, you can select a new setting.
Does Blue Nile buy back jewelry?
Blue Nile doesn’t offer a general jewelry buyback program, but the Blue Nile trade-in program is specific to loose diamonds purchased from us and applied as a credit toward a future diamond upgrade, not a cash purchase.
Is the James Allen website closing?
As part of our ongoing efforts to provide seamless, high-touch experiences for our clients, James Allen will become a brand we offer through Blue Nile.
I have a James Allen product. Who do I contact for customer service?
Our commitment to service is the same across both brands. During this transition, you can contact the support team associated with the site where you made your purchase. For James Allen products purchased on the Blue Nile site, service will be completed through Blue Nile’s service channels.
Once the James Allen site closes, all support for the two brands will be provided solely by Blue Nile. If you have any questions, please call 1-877-826-9866 or email service@jamesallen.com.
What should I expect for my existing James Allen purchase during and after this transition?
You can expect the same commitment to service and support for your existing James Allen purchase. The policies, protections and programs will still continue to be honored at Blue Nile.
What happens to my existing order or saved designs?
Your orders are fully supported. This change is designed to create a more curated, one-stop destination for your jewelry needs. Please contact our customer service team if you need assistance retrieving a saved design or checking the status of an existing order.
Can I transfer my James Allen account to Blue Nile?
Yes, you can transfer your James Allen account to Blue Nile so you can continue to access your full James Allen order history. If you already have a Blue Nile account, we will merge the two accounts so your information is combined under your Blue Nile account. Visit My Account to begin the transfer or merge process. If you need help, please contact our customer service team.
I purchased a ring from James Allen. Is my warranty still valid?
Yes. All policies related to previously purchased jewelry will continue to be honored under the Blue Nile brand. Our commitment to service remains consistent, regardless of which brand you purchase from.
Does Blue Nile honor the James Allen Diamond Upgrade Program?
Yes. As James Allen is now a proprietary collection offered through Blue Nile, your James Allen diamond upgrade benefits are fully supported by Blue Nile’s jewelry experts.
Where do I send my James Allen jewelry for cleaning, repair, or resizing?
There are no changes regarding how you receive service from Blue Nile or James Allen. You can continue to rely on our dedicated team of jewelry experts to process your James Allen servicing requests directly through Blue Nile’s standard repair portals, including Blue Nile stores.
Value and Transparency
Why should I choose Blue Nile?
We offer one of the largest selections of independently-graded loose diamonds available online, with over 100,000 options compared to a few hundred at a traditional jeweler’s, backed by a lifetime Blue Nile warranty and covered by our 30-day return policy. Our diamond price guarantee means you’re getting a price we stand behind.
What makes Blue Nile different from traditional jewelry stores?
Blue Nile operates primarily online, which keeps overhead low and passes those savings to you. Our non-commissioned diamond and jewelry consultants are there to educate, not to upsell.
You can browse, compare and build your own ring at your own pace, then reach out to our team at any point if you have any questions.
How can I be sure Blue Nile is reputable?
Blue Nile has been operating since 1999 and has served millions of customers. Every diamond is independently graded, and our policies are published clearly on the site.
Customer reviews are available on our product pages, and our standing with third-party review platforms reflects more than two decades of consistent service.
Are Blue Nile’s diamonds conflict-free and ethically sourced?
Yes, Blue Nile requires all diamond suppliers to comply with the Kimberley Process and our own responsible sourcing standards. We only work with suppliers who can confirm their diamonds are conflict-free.
What are GIA-certified Blue Nile diamonds, and why is that important?
GIA (Gemological Institute of America) is one of the most respected independent gemological laboratories in the world.
A GIA grading report provides an objective evaluation of a diamond’s cut, color, clarity and carat weight, so you know exactly what you’re purchasing, verified by a third party, not just a seller’s description.
What is Blue Nile’s Diamond Price Guarantee?
We offer a Diamond Price Match Guarantee program that lets you compare a competitor’s advertised diamond against a comparable stone at Blue Nile. If you find an equivalent diamond at a lower price from a qualified competitor, we’ll work to match it.
Customer Service and Support
How can I contact Blue Nile customer service?
Our Blue Nile customer service team is available by phone at 1-800-242-2728, live chat or email. For complex questions about specific diamonds, custom builds or order issues, a phone conversation with a diamond and jewelry consultant is often the fastest path.
What’s the fastest way to get help?
Live chat handles quick questions about orders and Blue Nile policies well. For anything that requires depth (comparing specific stones, sorting out a shipping issue, or working through a custom order), a phone call will get you further faster.
What are your customer service hours?
Our consultants are available seven days a week. Current hours by channel are listed on our contact page, as availability can vary between phone, chat and email.
Is there a Blue Nile store location I may visit?
Yes. While Blue Nile primarily sells jewelry online, our showrooms let you see, try on and explore styles in person. Our non-commissioned consultants are available for one-on-one appointments with no pressure to purchase. For a full list of Blue Nile showrooms, visit our store locations page.
What can Blue Nile experts help me with?
Our consultants can help with diamond selection, ring design, resizing, engraving, returns, order tracking and general jewelry care. They can walk you through our Build Your Own Ring® tool, compare diamonds side-by-side and advise on settings and metals, with no obligation.
When should I contact an expert instead of using the Help Center?
The Help Center handles most standard policy and account questions. Contact a consultant when your situation requires nuance: comparing specific stones, requesting a price hold, placing a custom order or resolving something that self-service hasn’t addressed.
Visit the Help Center here.
Diamond, Gemstone, and Jewelry Guidance
How do I choose the right ring size for an engagement ring or gift?
Request a free ring sizer, and we’ll mail it to you. Most rings can also be resized within the first year at no extra charge. For gifts where sizing is unknown, ordering a common size and getting it resized afterward is an easy solution.
How do I choose the right diamond?
Start with the cut because it has the most visible effect on how a diamond looks and interacts with light. From there, balance color and clarity against your carat weight target based on what you can detect with the unaided eye at a normal viewing distance.
What are the 4Cs of diamonds?
Cut, color, clarity and weight are the four standards used to evaluate and price a diamond. Cut has the most visible impact on appearance and should be prioritized. Clarity measures internal and external factors and characteristics; color grades how colorless the stone appears.
For a full breakdown, learn more about diamonds.
Which diamond shape is right for me?
Diamond shape is a personal choice. We offer 10 popular shapes, and our jewelry experts can help you narrow down what feels right for your style.
Should I choose a gemstone or a diamond?
Diamonds score a 10 on the Mohs Scale of Hardness, making them highly durable for daily wear. Gemstones like sapphires, rubies and emeralds offer color and character but may require more careful handling over time. If the piece will be worn every day, durability should be factored into your decision.
What ring styles are most popular for engagement rings?
Solitaire settings are one of the most popular choices, but halo settings are also a good option. Our ring styles page will let you filter by setting type to compare options directly.
How do I choose the right metal for my jewelry?
Platinum is the most durable and stays naturally white without replating. White gold offers a similar look at a lower price but requires rhodium re-plating over time. Yellow and rose gold are more personal style choices. For gold, we offer 14k and 18k. 14k is slightly harder and better suited to everyday wear.
Pricing, Payments, and Promotions
What payment methods does Blue Nile accept?
We accept all major credit cards, debit cards, PayPal and bank wire transfers. Wire transfers of $1,000 or more receive a 1.5% discount, and the Blue Nile credit card is available for eligible customers and may offer financing on qualifying purchases.
What discounts do you offer?
We offer a 1.5% discount on bank wire transactions and periodic promotions available to email subscribers. We also offer a Blue Nile military discount for active duty members, veterans and eligible family members.
Do you offer financing, layaway, or installment payment options?
Yes, financing is available through the Blue Nile credit card for eligible customers. Installment options through Klarna and Affirm may also be available at checkout, depending on your order total and your eligibility.
Do you have a diamond price guarantee policy?
Yes, our diamond price guarantee lets you compare a competitor’s advertised loose diamond against a comparable stone at Blue Nile.
Does Blue Nile have a credit card?
Yes, the Blue Nile credit card is available to eligible applicants and may offer financing for our qualifying purchases. You can apply during checkout or contact our customer service team for information on current taxes.
Is my payment information secure?
Yes, Blue Nile uses industry-standard encryption and secure checkout protocols across every transaction. We do not store full card numbers after a purchase.
Does Blue Nile price match?
Yes, our Blue Nile price match program covers loose diamonds. Find a comparable stone advertised at a lower price from a qualified competitor, and contact our team with the details. We’ll work to match it.
When is the best time to buy a diamond?
Diamond prices fluctuate based on market conditions without predictable patterns. If you’ve chosen a stone and want time to decide, contact us within 72 hours, and we’ll lock in the price. Buying “shy”–choosing a carat weight just below a whole or half-carat mark–can offer real savings with minimal visible difference to the unaided eye.
Why do nearly identical diamonds differ in price?
We price each diamond based on our cost at the time of sourcing, reflecting market conditions and supplier relationships at that time. Two stones with similar grades can carry different prices based on subtle differences in their characteristics or when they were acquired.
Why don't I see discounts on your loose diamonds?
We price our loose diamonds based on our actual sourcing cost, not a marked-up retail figure, so there’s no promotional discount to apply at this time. In fact, we are so confident in our prices that we offer a price match program: if you find an advertised diamond of comparable size, shape, and quality, we will match the competitor's price.
How does Blue Nile keep prices competitive?
We operate primarily online, which avoids the overhead of a traditional retail footprint. We source directly and price based on our actual cost. Those savings carry through to what you see at checkout, and we pass any competitive pricing advantages on to you.
Order Status, Tracking, and Shipping
Can I track my order?
Yes, on the day your order ships, you’ll receive a confirmation email with tracking details. You can also check your Blue Nile order status anytime by logging into your account and visiting your order status page.
When will my order ship?
In-stock items typically process within one to three business days. Custom and made-to-order pieces may require additional lead time. Your ship date is set by the item with the longest processing window.
How long will it take to receive my order?
Blue Nile shipping time depends on the order value. U.S. orders over $500 ship overnight, and orders under $500 ship within two days. International orders are estimated at two to five business days.
Do you offer expedited or rush shipping?
Yes, expedited options are available, and orders over $500 ship overnight by default. If you have a time-sensitive occasion, contact our team before placing your order to confirm the fastest available option.
Can I change or cancel my order after placing it?
It depends on where your order is processed. Contact our customer service team as soon as possible if you need to make a change.
What shipping options do you offer?
We offer standard, expedited and overnight shipping for U.S. domestic orders, as well as international shipping to many countries.
How much does shipping cost?
Shipping is free on every Blue Nile order, with no minimum purchase required and no code needed.
Do you ship to APO, FPO, and DPO addresses?
Yes, we ship orders under $25,000 to APO, FPO and DPO addresses via USPS Priority Mail.
Do I need to sign for my delivery?
Yes, you need to sign for deliveries over $500, and that option cannot be waived.
Do you insure shipments?
Yes, every Blue Nile shipment is fully insured for the value of its content while in transit. Coverage is always included at no extra cost.
How is my order packaged?
U.S. orders ship in plain outer packaging with no branding. However, inside, every order arrives in our signature Blue Nile gift packaging.
See additional shipping options here.
Do you collect sales tax when shipping to my state? What are the duties and taxes?
For U.S. orders, we collect sales tax for orders shipped to: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington DC, Washington State, West Virginia, Wisconsin and Wyoming.
What countries does Blue Nile ship to?
Blue Nile ships to 40+ countries and regions, including destinations across North America, Europe, Asia, and the Middle East. Visit our shipping destination page to see the complete list.
Returns and Exchanges
What is your return policy?
The Blue Nile return policy gives you 30 days from your shipment date to return any item in its original, unworn condition for a full refund or exchange with no questions asked.
What cannot be returned within 30 days?
Personalized jewelry, custom orders, engraved items, items resized after initial purchase, Diamond Upgrade program purchases, clearance and final sale items are not eligible for return.
Can I process the return online?
Yes, for U.S. purchases, you can log in to your account and initiate the return from your order history.
Which items cannot be processed online?
International orders and U.S. customer Blue Nile returns for exchanges or loose diamonds returned for mounting are not available for online processing. Please call us at 1-800-242-2728 to process.
Can I return an item that was given to me as a gift?
Yes, we’ll exchange the gift item for merchandise credit within 30 days of the original purchase.
Will the buyer of my returned gift know that it was returned?
The buyer will not be notified that the gift was returned.
Do I pay the return shipping costs?
No, return shipping is complimentary during the 30-day return period.
How should I package my return for shipping?
Set up a Return Merchandise Authorization online by calling us, and we’ll email you step-by-step packaging instructions and a prepaid return label.
How long will it take Blue Nile to process my merchandise return?
Processing your Blue Nile merchandise will take approximately four to five business days after we receive your item. For exchanges, allow an additional two to three days for the replacement to ship.
I am expecting my returned item to be replaced. How long does it take to reach me?
Once your return is processed, please allow an additional two to three days for the replacement to ship.
Will I be notified during the merchandise returns process?
Once we receive your package, it’ll take one to two business days, and you’ll receive an email alerting you that your return has been processed.
When should I expect to receive my return credit?
For U.S. customers, you will receive your return credit in three to five business days from the time of the confirmation email. For international credits, allow up to seven additional business days.
Will Blue Nile update me during the return process?
Yes, we’ll email you once your refund has been issued and again when your replacement ships.
Can I track the status of my return order?
Yes, please contact one of our customer service experts to check the status of your delivery.
Can I do a "rush order" on my return?
Rush shipping is not available for complimentary return shipping. If you’re exchanging for a different item, we offer fast shipping on many jewelry items.
Can I return an item that was given to me as a gift?
Yes, we are happy to help you exchange your gift for merchandise credit.
Warranty
Do you offer a warranty on the jewelry I purchase from Blue Nile?
Yes, every Blue Nile purchase includes a Blue Nile Limited Lifetime Warranty against craftsmanship defects. The warranty does not cover normal wear and tear or damage caused by trauma, negligence, lack of regular maintenance, loss or theft.
How do I best care and maintain my new jewelry purchase?
We offer complimentary cleaning and a product check-up every six months as a practical measure to prevent stone loss or damage caused by prongs that bend, pull or break during normal wear.
You cover the shipping and insurance to ensure the ring is safely transported to our facility. As a gesture of gratitude for choosing Blue Nile, we'll cover the shipping costs to return it to you.
How can I safeguard my purchase against damage, theft, or loss?
We recommend contacting an independent insurer such as Jewelers Mutual or arranging coverage through your homeowners’ or renters’ insurance. Before choosing a provider, compare rates and coverage.
Ask very specific questions regarding a full range of potential scenarios (e.g., "What happens if all my valuable jewelry gets lost or stolen?" or "What happens if my wedding ring or diamond goes missing?").
Knowing your valuable and treasured jewelry is insured will give you peace of mind and satisfaction, knowing you're protected.
Jewelry Services
What is your ring resize policy?
We provide complimentary Blue Nile resizing for your Build Your Own Ring® and diamond bands within the manufacturer’s recommended sizing range during the first year of purchase. Call us at 1-800-242-2728 to arrange it.
Diamond and gemstone eternity rings with a specific number of gemstones per finger size; milgrain or ornate bands, some silver rings, or rings with alternative metals such as Tungsten cannot be resized.
Do you offer engraving services?
Yes, Blue Nile offers engraving on eligible rings and jewelry at checkout.
Do you provide jewelry cleaning services?
Yes, Blue Nile offers complimentary jewelry cleaning services.
Do you offer valuations or insurance replacement certificate?
Yes, qualifying Blue Nile purchases include an insurance replacement certificate document stating the retail replacement value of your item.
Buy Back and Upgrade Program
Do you offer a diamond upgrade program?
Yes, our Diamond Upgrade Program lets you trade in a loose diamond purchased from Blue Nile toward a larger or higher-quality stone.
How does the upgrade process work?
Contact a diamond and jewelry consultant to start, and they’ll confirm eligibility and help you select a new diamond.
Are all diamonds eligible for an upgrade?
The program covers loose diamonds purchased from Blue Nile that are returned in their original condition with their original grading report. Confirm eligibility with our team before initiating the process.
Can I upgrade my setting as well?
Yes, when upgrading your diamond, you can select a new setting.
Does Blue Nile buy back jewelry?
Blue Nile doesn’t offer a general jewelry buyback program, but the Blue Nile trade-in program is specific to loose diamonds purchased from us and applied as a credit toward a future diamond upgrade, not a cash purchase.
James Allen Acquisition
Is the James Allen website closing?
As part of our ongoing efforts to provide seamless, high-touch experiences for our clients, James Allen will become a brand we offer through Blue Nile.
I have a James Allen product. Who do I contact for customer service?
Our commitment to service is the same across both brands. During this transition, you can contact the support team associated with the site where you made your purchase. For James Allen products purchased on the Blue Nile site, service will be completed through Blue Nile’s service channels.
Once the James Allen site closes, all support for the two brands will be provided solely by Blue Nile. If you have any questions, please call 1-877-826-9866 or email service@jamesallen.com.
What should I expect for my existing James Allen purchase during and after this transition?
You can expect the same commitment to service and support for your existing James Allen purchase. The policies, protections and programs will still continue to be honored at Blue Nile.
What happens to my existing order or saved designs?
Your orders are fully supported. This change is designed to create a more curated, one-stop destination for your jewelry needs. Please contact our customer service team if you need assistance retrieving a saved design or checking the status of an existing order.
Can I transfer my James Allen account to Blue Nile?
Yes, you can transfer your James Allen account to Blue Nile so you can continue to access your full James Allen order history. If you already have a Blue Nile account, we will merge the two accounts so your information is combined under your Blue Nile account. Visit My Account to begin the transfer or merge process. If you need help, please contact our customer service team.
I purchased a ring from James Allen. Is my warranty still valid?
Yes. All policies related to previously purchased jewelry will continue to be honored under the Blue Nile brand. Our commitment to service remains consistent, regardless of which brand you purchase from.
Does Blue Nile honor the James Allen Diamond Upgrade Program?
Yes. As James Allen is now a proprietary collection offered through Blue Nile, your James Allen diamond upgrade benefits are fully supported by Blue Nile’s jewelry experts.
Where do I send my James Allen jewelry for cleaning, repair, or resizing?
There are no changes regarding how you receive service from Blue Nile or James Allen. You can continue to rely on our dedicated team of jewelry experts to process your James Allen servicing requests directly through Blue Nile’s standard repair portals, including Blue Nile stores.