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Do Not Sell My Personal Information

This page explains your rights under the California Consumer Privacy Act (CCPA) and how to submit a request to opt out of the sale or sharing of your personal information. Use the button below to open Blue Nile's privacy preference center and manage your settings anytime.

Your Privacy Rights


The California Consumer Privacy Act (CCPA) gives California residents specific rights over how businesses collect, use and share their personal information. Blue Nile is required to make certain disclosures under the CCPA and to provide California residents with tools to limit how their data is used.

CCPA compliance provides California residents with the right to:

• Know — Request that Blue Nile disclose what Personal Information we collect about you, how we use it and who we share it with. 
• Delete — Request that Blue Nile delete Personal Information we've collected from you, with some exceptions permitted by law.
• Opt out — Direct Blue Nile not to sell or share your Personal Information, including by submitting a Do Not Sell My Personal Information request. 
• Non-discrimination — Blue Nile will not deny you service, charge different prices or provide lower-quality service because you exercised your CCPA rights.

California voters approved Proposition 24 in November 2020, amending the CCPA through the California Privacy Rights Act (CPRA) and adding additional protections that took effect January 1, 2023.

Who This Privacy Right Applies To
The rights on this page apply to California residents under the CCPA. Customers outside California may have privacy rights under other applicable laws. For a full overview of how Blue Nile collects, uses and protects your data, visit our privacy policy

How to Opt Out of Personal Information Sharing


To submit a Do Not Sell My Personal Information request, use the button below to open Blue Nile's privacy preference center and opt out of the sale or sharing of your Personal Information.

Follow these steps:

1. Click the button below. Select "Opt Out of Cookies" to open the Blue Nile privacy preference center.
2. Review your options. The preference center will display your current privacy settings and the categories of data sharing available to manage.
3. Save your preferences. Adjust your settings and confirm your selections to submit your request.

Blue Nile will honor your request as soon as reasonably possible, within 15 business days of receipt.

Important Information about Your Request


There are a few things to keep in mind about how your opt-out request works across browsers and devices.

When You May Need to Renew Your Opt Out
Your opt-out is stored as a cookie in your browser (not tied to your account), so it doesn't carry over automatically to other browsers or devices.

You'll need to renew your request each time you clear your cookies, or when you visit our site on a new browser or device. To learn more about how cookies work on our site, visit our Blue Nile Cookie Policy.

If you regularly clear your browsing data, bookmark this page so you can easily return to resubmit your preference.

Using Different Browsers or Devices
If you use more than one browser or device to shop on bluenile.com, your opt-out preference applies only to the browser or device on which you submitted it. To opt out of each one, submit a separate Do Not Sell My Personal Information request using the button below.

Your preferences don't sync across devices, so resubmitting on each one ensures your choices are honored wherever you shop. 

Opt Out of Cookies