At Blue Nile, we take the phrase “as unique as your love” to heart. When you design a custom engagement ring, your creation is handcrafted by one of our incredible jewelry makers at our own facility. These master artisans cut a new level of perfection into each and every ring they create. Meet a few and see them at work as they craft jewelry as unique as your love.

Ready to make your engagement ring ideas reality? Start designing your own ring now or get in touch with a personal diamond jewelry consultant any time, day or night.

Tag your creation #bluenilesparkle.

BUILD YOUR OWN RING

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Blue Nile
Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn’t stop there. As the leader in engagement rings and beautiful fine jewelry, we’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
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