Each year in anticipation of the traditional early holiday sales, namely Black Friday and Cyber Monday, our diamond and fine jewellery teams work diligently to secure the best deals possible for our customers.
The product offerings are greeted with oohs and ahs by those of us on staff who get to preview them—both for the quality (high) and the price (astonishing). In fact, it’s the combination of the two (high quality at an astonishing price) that defines a prominent Blue Nile philosophy: Value.
By value we don’t mean discounted; rather, we mean the caliber of diamonds you’re getting for your money is higher than the price would suggest. Sure, you can find similar styles at chain stores or Macy’s for less money, but you may be getting poorer quality diamonds. By contrast, at Blue Nile you’re getting a huge return on your money—so much more than what you pay for.