Gleaming white gold is perfect for any budget and style. At Blue Nile, all our white gold jewelry is made with real 18k or 14k gold. A modern take on a traditional metal—our white gold jewelry is effortlessly stylish and easy to wear. White gold is an affordable, durable material that makes for excellent engagement rings, wedding rings and fashion jewelry.
White gold is real gold with additional metals in the design for a unique alloy that's perfect for frequent wear. Signature rhodium plating gives white gold its unique shine and color. Visit our guide to gold jewelry to learn more about white gold's benefits and design processes.
You'll find a leading collection of white gold jewelry in our online collections and at our local jewelry stores. Shop white gold necklaces, bracelets, rings, and earrings for every style and budget. Virtually all gemstones look dazzling in white gold jewelry. This metal is especially popular for natural diamonds and lab-grown diamonds with higher color grades.
White gold jewelry is always in style. Explore our collection of men's and women's white gold jewelry to find the right piece to showcase your story. Necklaces, rings, bracelets, and earrings in white gold are also excellent gifts.
FAQs about White Gold Jewelry
How do I clean white gold jewelry?
You can clean white gold jewelry with a solution of warm water, detergent-free soap and a soft-bristled brush. Depending on the design, many white gold jewelry pieces are also safe for ultrasonic cleaners. If your jewelry has any gemstones, follow the specific gemstone cleaning and care tips when cleaning this kind of white gold jewelry.
How is white gold formed?
Pure gold is alloyed with a mixture of nickel, or palladium and silver, plus other whitening alloys to create the silvery-white hue in white gold. The gold mixture is then plated with rhodium to create long-wearing, durable jewelry.
Does white gold tarnish?
This jewelry usually doesn't tarnish, but white gold jewelry may change color depending on its age and your own skin chemistry. After time, you might begin to see a slight champagne-colored tint in your white gold jewelry as the rhodium plating starts to wear. A quick reapplication of the rhodium plating through a process called redipping can restore white gold's shining color.
We recommend routine cleaning and annual maintenance to prevent the discoloration of your jewelry.
How do I find the right ring size?
You can use our free ring sizers to find the fit for your white gold rings.
Is white gold real gold?
Yes, white gold jewelry is made from real gold. Rather than looking yellow or pink in color, white gold jewelry is made from genuine gold alloys that give it a silvery white color.
Is platinum better than white gold jewelry?
Both metals are popular for fine jewelry, and one is not necessarily better than the other. Platinum and white gold are simply different, and they each offer their own benefits and considerations. Budget-conscious buyers will often prefer the affordability of white gold jewelry.
Yes, white gold jewelry is perfect for daily wear. 18k and 14k white gold designs combine the beauty of this classic metal with durability.
Does white gold turn yellow?
White gold jewelry can change color over time due to loss of rhodium plating. But typically, the base metal will be more of a champagne color rather than traditional yellow gold. This is because white gold is a unique gold alloy of different added metals when compared to yellow gold.
Your skin's chemistry, the age of the jewelry and the way you maintain your pieces can all influence how long white gold maintains its signature sheen. If you notice that your white gold jewelry looks a little less vibrant over time, a quick reapplication of the rhodium plating can restore the beauty of your pieces.
Is white gold jewelry popular?
White gold jewelry is always popular. It's an affordable alternative to platinum that brings style all its own. White gold is especially popular for women's and men's jewelry in classic designs like tennis bracelets, engagement rings, diamond stud earrings, and promise rings.