White gold and
platinum both have a sleek and smooth white sheen that beautifully accentuates the sparkle of gems such as
diamonds. Platinum is our most durable precious metal, and it never fades or changes color. Gold is more malleable than platinum, but it's alloyed with other metals to ensure that our gold necklaces also last lifetimes. Platinum is about 30 times rarer than gold, making white gold the more affordable option of the two.
When choosing between platinum or white gold pendants and necklaces, it’s important to consider the aging of the piece. Over time, platinum can develop a patina that becomes part of the metal’s look. Many people like this look but for those who want a necklace that is always shining, white gold is a great choice. The rhodium plating of white gold can be added back if the white gold necklace needs refreshing.