

Amsterdam · Since 1854
For more than 150 years, the Asscher family has set the standard for diamond excellence. Explore their continuing legacy of craftsmanship, innovation, and uncompromising standards.
Discover Royal AsscherExplore complete engagement rings featuring natural diamonds, selected and set for expedited delivery.



Prefer a lab-grown diamond?
Explore lab-grown engagement ringsThe setting and stone give your ring its distinctive silhouette. Browse our curated selection to find your perfect pairing.

Explore GIA-graded natural diamonds and choose the shape, size and qualities that matter most to you.

Find a setting you love, then select the natural diamond that completes your ring.
When only one-of-a-kind will do. Bring your exact vision to life with the Blue Nile Creative Studio, from setting to stone and every detail in between.
Watch your dream ring come together in real time. Explore different options, details, and diamonds with full clarity.



Partner with Blue Nile to create something uniquely yours. Our team specializes in custom orders and will guide you every step of the way.