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Blue Nile Website Accessibility Policy

If you have difficulty using or accessing any element of the Blue Nile website, please contact us. We'll work with you to provide the information, item, or transaction you need through a communication method that is accessible to you, consistent with applicable law. 

Reach our team through any of the following channels:

Email: legal@bluenile.com
• Phone: 1-888-565-7641
• Live chat: Available through the Contact Us page

Our Commitment to Accessibility


Blue Nile works to provide a positive experience for every customer, regardless of the assistive technologies you use. We're committed to promoting accessibility and inclusion across our site, because finding the right piece of jewelry should be possible for everyone.

Our accessibility commitment includes:

• Inclusive design: We build and maintain our site with all users in mind, including those who rely on assistive technologies to shop online.
• Ongoing improvements: We regularly review our site and address accessibility barriers as we identify them.
• Responsive support: When something isn't working for you, our team is ready to help.

Creating an Inclusive Digital Experience
Blue Nile designs for accessibility at every step of the shopping experience:

• Alternative text on images. Product images include descriptive alt text so screen readers can convey the page's content.
• Keyboard navigation. Users can navigate the site using only a keyboard, without a mouse.
• Color contrast. We design for visual clarity, with contrast levels intended to support users with low vision or color sensitivity.
• Scalable text. Text on our site adjusts to your browser's zoom settings so you can read at a comfortable size.
• Screen reader compatibility. We work to keep our site compatible with commonly used screen-reading software.

Supporting Assistive Technologies
Assistive technologies help people with disabilities navigate, read and interact with digital content. Tools like screen readers, voice recognition software and keyboard navigation make it possible to shop online without relying on a mouse or standard visual display.

Common assistive technologies include:

• Screen readers. Software that reads on-screen text aloud (such as JAWS, NVDA or VoiceOver on Apple devices).
• Voice recognition software. This lets users navigate and interact with a site by speaking rather than typing.
• Keyboard-only navigation. This lets users tab through and interact with site elements without a mouse.
• Screen magnification tools. Software that enlarges portions of the screen for users with low vision.

Blue Nile works to support users who rely on these and other assistive tools. If you encounter a barrier while using our site, contact us. We want to hear from you.

Ongoing Accessibility Efforts


Although we're proud of the work completed and in progress, Blue Nile views website accessibility as an ongoing effort. We regularly review our site to identify and address barriers, and we update our accessibility features as technology and best practices evolve. Customer feedback plays an important role in that process. If you encounter something that isn't working the way it should, let us know.

How to Submit Accessibility Feedback


Your feedback helps us build a more accessible experience for everyone. Please contact us with any feedback or suggestions on how we can improve accessibility on this site. We review every submission and use your input to guide our ongoing efforts.

Submit Accessibility Feedback