Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Couple getting engaged.
Love is Brilliant

3 Holiday Proposal Tips from The Yes Girls

Wedding planners are a common staple in modern weddings, but proposal planners are quickly becoming a popular way to propose in style.

Close up of tennis bracelets.
Diamonds & Jewelry 101

Editor’s Picks: Black Friday Deals

Our diamond and fine jewelry teams work diligently to secure the best deals possible for our customers.

Loose diamonds.
Diamonds & Jewelry 101

An Introduction to the 4Cs

Some lessons in life are game changers, whereupon learning them you are transformed or evolved in some way.

Close up of necklace woman is wearing.
Fashion & Style

5 Affordable Bridesmaid Gifts Under $150

Say, “thank you” to your squad for supporting you on your big day with jewelry that they’ll wear long past the main event.