Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Woman wearing an Astor diamond ring.
Diamonds & Jewelry 101

Introducing Astor by Blue Nile™

We’ve got something exciting to share: Astor by Blue Nile™ diamonds, a brand-new level of brilliance.

Diamond and white gold necklaces.
Diamonds & Jewelry 101

3 Perfect Symbols of Love

There are other symbols of love that work well as a Valentine’s Day (or just because) gift.

Heart necklaces.
Fashion & Style

5 Foolproof Ways to Show Your Love

If a picture is worth a thousand words, then surely a piece of jewelry made from precious metal and rare gemstones is worth a trillion words.

Diamond and gemstone engagement rings in gold and platinum.
Diamonds & Jewelry 101

How to Choose a Wedding Band

It’s time to set your sights on the perfect wedding ring. Start here.

Close up of platinum engagement ring on a person's hand.
Fashion & Style

How To Pick the Right Metal for Your Job

With a variety of benefits and styles available, it’s worth your while to pick out something that suits your everyday life.

Jewelry expert crafting a diamond engagement ring.
Diamonds & Jewelry 101

How to Choose an Engagement Ring

Our jewelers give their all to make every engagement ring absolutely perfect—no matter the carat weight.