Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Diamond halo engagement ring.
Diamonds & Jewelry 101

How to Insure Your Engagement Ring

Here’s all you need to know about jewelry insurance. Peace of mind is more affordable than you might think.

Couple getting engaged at a marathon.
Love is Brilliant

National Proposal Day: Daylin and Tom

We’re rounding out our Blue Nile customer’s proposal stories with one of our favorites. Hint: it involves running shoes.