Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Sapphire and diamond jewelry.
Diamonds & Jewelry 101

Famous Sapphires Worn by Celebrities

You can thank Kate Middleton, Elizabeth Hurley, Penelope Cruz and Mary-Kate Olsen for the popularity of sapphire engagement rings today.

Stack of sapphire and diamond rings.
Diamonds & Jewelry 101

Sapphire Facts

If you’re a Virgo or Libra with a September birthday, sapphires are your go-to gem—but that’s not the only reason to be drawn to these alluring stones.

Gold, diamond and gemstone bracelets.
Fashion & Style

Jewelry Box Essentials

Here are a few timeless pieces that you can wear (almost) anywhere, with anything and, best of all, forever and ever.

Engagement gifts wrapped in paper.
Love is Brilliant

Engagement Party Gift Etiquette

Learn the answers to your questions in our guide to engagement party etiquette and avoid a social faux pas.

Close up of man's engagement photo outfit.
Love is Brilliant

What to Wear for Engagement Photos

We’ll help you choose an engagement session outfit that captures your personality and style with the ideal aesthetic.