Blue Nile

Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Engagement photoshoot of a couple.
Love is Brilliant

Love + Stories: Nikki and Wilfred

After two beautiful souls (and faces) met at a modeling contest, their professional relationship evolved into a long-term and long-distance one.

Engaged couple smiling at one another.
Love is Brilliant

Love + Stories: Ben and Jackie

Does love at first sight really exist? If you have any doubts, look no further than this magical couple in our new feature Love + Stories.

Opal earrings and necklace.
Diamonds & Jewelry 101

October’s Birthstone: Opal and Tourmaline

October may bring a particular palette to mind, but if this is your birthday month you get to choose from a kaleidoscopic of birthstone gems.

Gold stud earrings.
Love is Brilliant

Bridesmaid Gifts on a Budget

Here are a few ideas to give your best girls (or guys) as a token of your love and appreciation for all they did to help your big day be spectacular.