James Allen is a jewelry brand known for bringing a modern, online-first approach to shopping for diamonds and fine jewelry. The James Allen Collection is exclusively available as a collection at Blue Nile. To learn more about the collection and what this change means for James Allen customers, please visit the James Allen Landing Page.

Our commitment to service remains consistent, regardless of which brand you purchase from. You can continue to reach out to our dedicated support team, who will now assist you through Blue Nile's premier service channels. If you have any questions, please call 1-800-242-2728 or email service@bluenile.com.

You can continue to expect the same commitment to service and support for your existing James Allen purchase throughout this transition and after James Allen becomes part of Blue Nile. Our policies, protections, and programs for previously purchased James Allen jewelry will continue to be honored under the Blue Nile brand.

Your orders are fully supported. This change is designed to create a more curated, one-stop destination for your jewelry needs. Please contact our customer service team if you need assistance retrieving a saved design or checking the status of an existing order.

Yes, you can transfer your James Allen account to Blue Nile so you can continue to access your full James Allen order history. If you already have a Blue Nile account, we will merge the two accounts so your information is combined under your Blue Nile account. Visit My Account to begin the transfer or merge process. If you need help, please contact our customer service team here.

Yes. All policies related to previously purchased jewelry will continue to be honored under the Blue Nile brand. Our commitment to service remains consistent, regardless of which brand you purchase from.

Yes. As James Allen is now a proprietary collection offered through Blue Nile, your James Allen diamond upgrade benefits are fully supported by Blue Nile’s jewelry experts.

There are no changes regarding how you receive service from Blue Nile or James Allen. You can continue to rely on our dedicated team of jewelry experts to process your James Allen servicing requests directly through Blue Nile’s standard repair portals, including Blue Nile stores.

The Georgetown store has been transformed into a new Blue Nile showroom! We invite you to come visit or check out one of our other showrooms across the country. You can find a list of locations here.