They said it wouldn't work. They said no one would buy diamonds and fine jewellery over the Internet. But a decade later, we are the world's premier online jeweller and have attracted customers from every state in the country, Canada, Europe and throughout Asia-Pacific. It worked. Blue Nile prides itself on innovation, creativity, and flawless execution, all for one purpose: To make each customer experience perfect. Help us make the next decade even better.