50% OFF SELECT JEWELLERY
Black Friday: Gift Brilliantly
A good gifter knows how to delight their recipient with value in mind. We’re offering incredible savings so you can give brilliantly this season.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewellery with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewellers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewellery options from the comfort of your own home.
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
The original online jeweller since 1999.
The perfect pieces for every occasion.