I have never made an online purchase before, how can I be sure Blue Nile is reputable?
Since our inception in 1999, our goal was - and is - to introduce new and innovative ways for customers to purchase high quality diamonds and fine jewellery in the privacy of their own homes, on the go, and at their own pace. We aim to provide all the education, guidance, and value you need to make purchasing online easy.
Learn a little bit about us and see what our 1.7 million customers are saying, and you will find that our unique approach and reputation have allowed us to become one of the largest online jewellers today, now offering shipping all over the world.
Why should I choose Blue Nile?
Unlike traditional jewellers, Blue Nile is available 24 hours a day, seven days a week. We offer phone support, live chat, and e-mail with non-commissioned Diamond and Jewellery Consultants. Learn and shop the way you want, with no pressure, hassle-free 30-day return or exchange period.
Our unparalleled, exclusive diamond selection – we have over 100,000 independently graded diamonds compared to maybe a few hundred at a traditional jewellery store – comes with a best price guarantee, and every engagement ring is handcrafted by expert jewellers. Our commitment is always to ensure you get a lifetime of value.
Is there a Blue Nile store location I may visit?
Yes! While Blue Nile primarily sells diamonds and fine jewellery online, our Webrooms offer the perfect way to see, touch, and try on our rings in person. Unlike at a traditional jewellery store, our non-commissioned Diamond and Jewellery Consultants are available for one-on-one consultations, to help you find your perfect fit. They’ll answer all your questions and assist you in placing an order on our site for free shipping to your doorstep.