Our Creative Studio allows you to design your engagement ring exactly the way you want it—with control over every detail. Use our unique tools to create something exceptional, online or in showrooms.
Blue Nile is the original online jeweler. Since 1999, we’ve provided the best product quality and price available along with access to top quality diamonds, metals, and fine jewelry.
DISTINCTIVE SERVICE
Don’t know where to start? We provide expert guidance and knowledgeable advice at every touchpoint. We’re here for all your questions, no matter how big or small.
INDUSTRY LEADERS
We set a higher standard in fine jewelry with ethically sourced diamonds, responsible mining, and craftsmanship backed for life. Seamless shopping tools and peace of mind come with every order.
INNOVATIVE ASSORTMENT
Choose from the world’s most beautiful diamonds, hand selected by our experts and crafted into exceptional pieces by highly skilled artisans.
REVIEWS
Blue Nile deserves praise for its excellent customer service and its competitive prices. They helped me narrow down the choices so that in the end I got the perfect ring.
I had a great experience shopping at Blue Nile. They were timely with their deliveries, courteous in their interactions, and very supportive and helpful throughout the process. I highly recommend them!
Flawless experience from beginning to end. I loved being able to select my exact stone and settings. The studs turned out perfect—beyond what I was hoping for. I would definitely look to Blue Nile the next time I am in the market for fine jewelry.
The quality of the jewelry at Blue Nile is exceptional. The pricing is fantastic in relation to the quality. I would not purchase a diamond anywhere else except Blue Nile. I have multiple other pieces with the shiniest finishes and rich quality.
I’ve been purchasing jewelry from Blue Nile for over 13 years. The quality of their jewelry is outstanding. Their agents are not only very professional and attentive to your needs but are pleasant to talk to. I highly recommend Blue Nile for all your jewelry needs.
