UP TO 30% OFF SELECT STYLES*
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Up to 30% Off* Brilliant Holiday Gifts
ENGAGEMENT RINGS
WEDDING RINGS
DIAMONDS
DIAMOND JEWELRY
EARRINGS
NECKLACES
BRACELETS
ALL JEWELRY
20% OFF** PERSONALIZED JEWELRY
GIFT SOMETHING TRULY PERSONAL
Create a meaningful gift with 20% off our Personalized Gemstones Collection. Choose your gemstones and placements from a curation of modern designs that compliment their personal style.
CREATIVE STUDIO
TAILOR-MADE BY YOU
Our Creative Studio allows you to design your engagement ring exactly the way you want it—with control over every detail. Use our unique tools to create something exceptional, online or in showrooms.
NEW: SAPPHIRE & DIAMONDS COLLECTION
NEW: BAGUETTE DIAMOND COLLECTION
NEW: PERSONALIZED GEMSTONES COLLECTION
NEW: MARQUISE COLLECTION
ILLUSION COLLECTION
NEW: MINI HALF TENNIS BRACELETES
BEZEL COLLECTION
THE INITIALS COLLECTION
THE EXTRAORDINARY COLLECTION
VISIT US IN STORE
ONLY AT BLUE NILE
A TRUE ORIGINAL
Blue Nile is the original online jeweler. Since 1999, we’ve provided the best product quality and price available along with access to top quality diamonds, metals, and fine jewelry.
DISTINCTIVE SERVICE
Don’t know where to start? We provide expert guidance and knowledgeable advice at every touchpoint. We’re here for all your questions, no matter how big or small.
INDUSTRY LEADERS
We set a higher standard in fine jewelry with ethically sourced diamonds, responsible mining, and craftsmanship backed for life. Seamless shopping tools and peace of mind come with every order.
INNOVATIVE ASSORTMENT
Choose from the world’s most beautiful diamonds, hand selected by our experts and crafted into exceptional pieces by highly skilled artisans.
REVIEWS
Amazing selection at incredible prices!
Ryan K.
Our wedding bands are perfect. Simple. High quality. Easy. Comfortable.
Melissa S.
Beautiful and great price
Carolyn M.
Exactly as depicted. Beautiful ring, shipped quickly. Excellent service.
Scott C.
Amazing quality at a reasonable price. This ring exceeded my expectations.
Orlando W.
My future wife absolutely loved the diamond! Great service! Great company who took care of my every concern!
James G.
Great quality and craftsmanship. Best price available. Easy purchase process.
Ryan B.
Perfect place to buy genuine certified diamonds with awesome customer service
Prashant K.
Amazing quality for an amazing price!!
Spencer H.