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BUILD YOUR OWN DIAMOND JEWELLERY®

Create a personal piece of jewellery by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.

How Diamond Shape Affects Price

In addition to diamond prices up to 40% lower than traditional retailers there are other ways to save. Did you know some diamond shapes cost less than others with the same carat weight?
SEE HOW PRICES VARY

Diamonds in Living Colour

For a look that's on-trend and destined to stand out, our popular selection of rare fancy coloured diamonds come in a stunning array of beautiful hues.
EXPLORE COLOURED DIAMONDS

WHY BLUE NILE

Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewellery for engagements, holidays and milestone events.

OUR BRAND PROMISE

We're reimagining the jewellery experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.

EXTRAORDINARY VALUE

We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewellery for the price.

SEE OUR REVIEWS

Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.