Milgrain marquise and dot pattern diamond engagement ring set with a round centre diamond in 14k rose gold.

Build Your Own Diamond Jewellery

We've made the process to create a custom piece of jewellery easy with our Build Your Own Diamond Jewellery tool.
Find Your Diamond

Build Your Own Ring®

Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Start With Your Setting
Start With Your Diamond

Build Your Own Earrings®

Blue Nile makes it easy to create a custom pair of diamond earrings.
Start With Your Setting
Start With Your Diamonds

Build Your Own Diamond Jewellery

Create a personal piece of jewellery by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring or pendant.

Only at Blue Nile

When it comes to celebrations we strive to make your experience as brilliant as our jewellery with the perfect pieces for every occasion.
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Visit a Showroom

Meet our personal jewellers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.

Schedule an Appointment

Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewellery options from the comfort of your own home.

Amazing Value

The highest-quality design at a great price.

Peace of Mind

30-day returns, diamond price-match guarantee and more.

Expert Guidance

The original online jeweller since 1999.

Inspiring Assortment

The perfect pieces for every occasion.