Build Your Own Diamond Jewellery
We've made the process to create a custom piece of jewellery easy with our Build Your Own Diamond Jewellery tool.
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Build Your Own Earrings®
Blue Nile makes it easy to create a custom pair of diamond earrings.
Build Your Own Diamond Jewellery
Create a personal piece of jewellery by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring or pendant.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewellery with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewellers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewellery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweller since 1999.
Inspiring Assortment
The perfect pieces for every occasion.