Blue Nile Beginnings
Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We paved the way for easy online jewelry shopping, offering our customers high-quality diamonds, rings, necklaces, bracelets, earrings, wedding jewelry, and unparalleled service.
We also firmly believed that our customers deserved more choices, straightforward information and a little extra help with jewelry-shopping questions. We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (We're thrilled to share that a few of our customers have even invited our experts to their weddings!)
As the leader in artisan engagement rings, diamonds and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover the perfect jewelry for every occasion. We strive to be your jeweler for life.
The Blue Nile Difference
Exceptional, High-Quality Diamonds
Shop thousands of conflict-free loose diamonds with high-quality 360° images and detailed diamond grading reports. Have our artisans set your diamond into jewelry or pick a diamond all on its own. Choose from natural diamonds and lab-grown diamonds for any budget, setting and occasion.
Artisan Engagement Rings and Fine Jewelry
Every special moment deserves equally special jewelry. Find the perfect piece for any of life’s celebrations with high-quality jewelry. Our experts ensure the quality of Blue Nile diamonds and jewelry before they ship, so you can feel confident that every piece meets our industry-leading standards.
Diamond Education and 24/7 Expert Advice
New to diamond buying or engagement ring shopping? Become an expert with our unbiased diamond and jewelry education guides. Additionally, our diamond and jewelry experts are available 24/7 to answer all questions, great or small. We can help you compare diamonds, choose the perfect setting, find a matching wedding band, select fine jewelry for a milestone gift, find the right ring size —and so much more. It's our pleasure to help.
Secure Delivery, 30-Day Returns and Lifetime Guarantees
We're honored to have earned the trust of hundreds of thousands of happy couples and over 2,000,000 customers (and growing) who chose Blue Nile to celebrate their engagements, once-in-a lifetime occasions, milestone moments, and personal achievements with close to 5,000,000 unique pieces of jewelry. And, we stand behind our products with industry-leading Diamond Certification, secure delivery, 30-day returns, and lifetime guarantees. Read our Blue Nile reviews to learn more about our customer-first philosophy.
Diamond Price-Match Guarantee
Enjoy worry-free diamond shopping with our leading selection of responsibly sourced diamonds and our diamond price-match guarantee. We can typically match a competitor's offer if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site. Simply call us at 1-888-565-7641 for a qualified diamond and jewelry expert to review your inquiry.
Questions We Get Asked A Lot—and Love Answering
Can I customize my engagement ring?
Absolutely! You can create the perfect engagement ring for a unique expression of your love with our custom engagement ring builder. Choose the exact diamond, setting style, band details, metals, and engraving for the perfect ring. Many of our classic engagement ring settings can also be customized with specific center gemstones, diamonds, metals, and engraving.
Can you help me find a wedding band?
You will love our selection of beautiful wedding bands, and we can help you create a stunning wedding set—whether it’s a perfect match, a design that complements your engagement ring or the ultimate ring stack.
Do you sell fine jewelry?
In addition to our large engagement ring selection, we have a growing assortment of timeless jewelry styles to celebrate any occasion. Discover designs for every taste and style featuring diamonds, pearls or gemstones in your choice of platinum, gold or silver. Some of our bestsellers include brilliant diamond stud earrings, wear-forever tennis bracelets and diamond pavé-set eternity rings.
From everyday men’s jewelry to fashionable women’s designs, our fine jewelry collections are sure to impress. Shop earrings, necklaces, rings, bracelets, and more with artisan pieces for any occasion.
Does Blue Nile only sell jewelry online?
You can explore our wide collection of jewelry online or visit one of our local jewelry stores to see some of our most popular designs in person. We also offer one-on-one appointments in our virtual jewelry store to help you find the right selection.
Don't see your question answered here? Let us know how we can assist by emailing us or calling us at 1-888-565-7641. We’re here 24/7 and always ready to help.