Blue Nile

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there. As the leader in engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.

Jewelry expert crafting a diamond engagement ring.

Diamonds & Jewelry 101

3 Ways Inclusions Can Be A Good Thing In A Diamond

We shed light on crucial elements of diamond buying.

Blue Nile October 24, 2017

Diamonds & Jewelry 101

Perfect Ring Size

Figuring out someone’s ring size is tricky, especially if you’re trying to keep the reason why you’re seeking it on the down low.

Blue Nile October 24, 2017

Diamonds & Jewelry 101

Ask an Expert: What Does a Gemologist Do?

Behind every exceptional piece of jewelry are extraordinary gem and jewelry experts known as “gemologists.” From our buyers to our quality assurance team.

Blue Nile October 24, 2017