About Us

 

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Expert Service Available
For award-winning service, call a diamond and jewelry consultant at 800 242 2728 or e-mail service@bluenile.com.

Our Customers Say It Best
Read how our customers feel about our performance in customer letters.

Investor Relations
Blue Nile is publicly traded on the NASDAQ under the symbol NILE. View our Investor Relations site.

Blue Nile in the News
See what people in the media are saying about Blue Nile.


Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

The company is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as The New York Times, Forbes, and Money.

Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.

At Blue Nile you'll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry — choose the right diamond and we'll set it in your favorite earring, pendant, or ring design. Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision.