They said it wouldn't work. They said no one would buy diamonds and fine jewelry over the Internet. But a decade later, we are the world's premier online jeweler and have attracted customers from every state in the country, Canada, Europe and throughout Asia-Pacific. It worked.
Blue Nile prides itself on innovation, creativity, and flawless execution, all for one purpose: To make each customer experience perfect. Help us make the next decade even better.
Our Mission is Simple: Offer only the highest-quality diamonds and fine jewelry alongside pressure-free expert guidance to ensure our customers' purchases are ones they'll love forever.
In pursuit of our mission, we value:
Authenticity: Being transparent in our dealings with customers and each other.
Engagement: Demonstrating a true passion for our work, customers, and colleagues.
Accountability: Embracing our goals, trusting our risk-taking culture, and owning the results.
Celebration: Recognizing the trust our customers place in us and the deep responsibility that comes with helping them celebrate life's most special moments.
Innovation: Asking not only “what,” but “why?” Encouraging curious thinkers and creativity in problem solving.
Team: Understanding that our work is best achieved through the collaborative efforts and collegiality of the team.
Our headquarters are located in Seattle, Washington, along with offices in Dublin, Ireland and Shanghai, China.
