Inside Blue Nile | Blue Nile

About Us

The Blue Nile philosophy is simple: Offer high-quality diamonds and fine jewellery at outstanding prices. At Blue Nile, you'll find the education and guidance that make shopping easy and straightforward, so you'll make the best decision. Every year, thousands of people choose to purchase their certified diamonds and fine jewellery from Blue Nile.

We offer great value.

Our standards of quality ensure that when you shop Blue Nile for diamonds, you're getting a manageable selection of fine certified loose diamonds. You won't spend a lot of time sifting through diamonds that are not right for you, and we're confident you won't find a better quality certified diamond for the price.

We are experts.

Blue Nile Diamond & Jewellery Consultants are experienced, intelligent, and friendly. They don't work on commission, so they're free to focus on answering your questions and helping you find the perfect certified diamonds and jewellery.

We cover all the risks.

Your purchase is secure, whether by phone or online. Orders are shipped free via UPS® International and are insured all the way to your doorstep. Our 30-Day Return Policy gives you plenty of time to consider your purchase.

We make it easy.

You can start at your own pace online with our easy-to-read Education pages, or get one-on-one assistance by speaking to one of our experts by phone. Once you decide, you can purchase with just a few clicks.

Our Diamond & Jewellery Consultants are ready to answer your questions, and help you find the perfect diamond. We encourage you to e-mail or call.

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Award-Winning Service

BizRate Circle of Excellence, Gold Honouree for outstanding service.

Customer Reviews

Read submitted customer reviews about our service and experience.