Diamond Price Match Guarantee

We believe that our prices can’t be beat. However, if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site, follow the guidelines below to see if we can match the price.


Diamond Price Match Guarantee Guidelines

  • Diamond Price Match Guarantee is a free service and only takes a few minutes to get started.

    Simply call us at 1-888-565-7641 and a qualified Diamond & Jewelry Consultant will be happy to review your inquiry. In most cases, Blue Nile expects to have the lowest price, but can typically match the price if the competitor’s price is lower.

  • No sales pitch.

    Blue Nile Diamond & Jewelry Consultants do not work on commission, so there's no pressure, no sales pitch. We simply want to provide you with the best possible diamond at the best price.

  • The exact diamond.

    To ensure accuracy, the Diamond Price Match Guarantee program requires that diamonds are graded by the Gemological Institute of America (GIA).

The following terms and conditions apply to our Diamond Price Match Guarantee program..

Diamond Search

Select a diamond shape to start your search for the perfect diamond.


Each diamond shape has its own unique characteristics. Which is right for you?
Round Cut Diamonds Round Cut Diamonds

A timeless choice known for its incredible brilliance.

Princess Cut Diamonds Princess Cut Diamonds

Square or rectangular, with pointed corners.

Oval Cut Diamonds Oval Cut Diamonds

A brilliant cut that accentuates diamond size.

Pear Cut Diamonds Pear Cut Diamonds

An eye-catching shape that visually elongates fingers.

Heart Shaped Diamonds Heart Shaped Diamonds

A distinctive shape in the traditional symbol of love.

Marquise Cut Diamonds Marquise Cut Diamonds

A unique shape that maximizes carat weight.

Radiant Cut Diamonds Radiant Cut Diamonds

Cut with trimmed corners and brilliant facets.

Asscher Cut Diamonds Asscher Cut Diamonds

A square shape with a flat top and rectangular facets.

Emerald Cut Diamonds Emerald Cut Diamonds

Cut with a large, flat top and rectangular facets.

Cushion Cut Diamonds Cushion Cut Diamonds

Defined by rounded corners and larger facets.