To most of the world’s population, it’s the Grammys, Oscar Night and Super Bowl rolled into one. It’s also the biggest sale day of the year. Propelled by a Chinese movement saluting singledom, November 11 is the ultimate day for some retail therapy. This year, our team has assembled an array of carefully curated jewelry so that you can treat yourself—whether you’re single or not.
WHAT IS ALIBABA SINGLES’ DAY?
Most credit students at Nanjin University for creating Singles’ Day on November 11, 1993. Though the origin story is entirely nebulous (a bereft boyfriend, reactionary movement to China’s one-child policy and happy bachelor-for-life all remain theories), Singles’ Day hit its stride in 2009 when e-commerce giant Alibaba used it as an opportunity to kickstart online sales. And the strategy worked. Last year, Alibaba’s staggering sales surpassed $25 billion U.S. dollars.
Today in China, Singles’ Day not only means deep discounts, but a day-long streamed and televised extravaganza with performances and appearances from celebrities like Pharrell Williams, and David and Victoria Beckham as well as a host of Chinese superstars. And tastemakers in the rest of the world are taking notice. Luxury designers like Jason Wu, Opening Ceremony and Hugo Boss and brands like Victoria’s Secret and Estée Lauder and Ray-Ban, are taking part in the Singles’ Day festivities. That’s the difference—Singles’ Day isn’t just a sale, it’s a legitimate celebration.
5 THINGS TO BUY FOR YOURSELF ON SINGLES’ DAY
As traditional definitions of success give way to modern life goals, self-gifting, especially of luxury items like diamond jewelry and gemstone jewelry, is becoming more and more popular. Why wait for an engagement, anniversary or birthday to celebrate your achievements? Singles’ Day also offers some spectacular prices. Here are five of our buyers' favorite jewelry picks chosen just for Singles' Day.
1. Essential Gemstones
What we love about this bracelet is how it works with casual or dressed up outfits. And that it comes in emerald and sapphire, too.
2. High-class Hoops
Hoops are an everyday essential. But what makes these a you-worthy treat is their modern diamonds set in trendy rose gold.
3. Modern Pearls
Pearls exude femininity, but this curved necklace makes it stylish and modern—just like you.
4. Diamonds—Every Single Day
As elegant as it is easy to wear, this necklace is just the thing to luxe up a little black dress or even jeans and a t-shirt.
5. Ultimate I’m-worth-it Splurge
Looking to really go all out on yourself? A timeless tennis bracelet complete with a solid carat of diamonds really says, “I’m worth it”.
Splurge on something this November 11 for Singles’ Day? Tag your self-purchase #bluenilesparkle.