Don't Settle For Off The Shelf

Nearly 30 pairs of hands will touch a Blue Nile engagement ring before it ships to make sure every ring meets our high quality standards, every time.

Love In The Moment

Your love, and how you experience it, is unique. View the amazing spectrum of the thing that makes the world go round.

What's On Her List?

Want to know what she's wishing for? We asked several women about their jewelry must-haves and here are their answers.

The 4Cs Made Simple

Learn about the 4Cs: Cut, Color, Clarity, and Carat weight—the most important considerations when buying a diamond.

CUT & POLISH Stories from the
Blue Nile Blog

5 Things You Need to Know About Square-Shaped Diamonds
The search for an engagement ring often begins with selecting the highlight of the ring: a gorgeous center diamond. A round one is always beautiful, but a square-shaped stone is an unexpectedly sophisticated and refined option.
A Fresh Take on Pearls
Pearls are an absolutely underrated classic often missing from the modern jewelry box. A quick look back at fashion history finds many influential women known for their pearls, including Coco Chanel who likely needs no introduction.
Your Guide To: Necklaces and Chains
Choosing the right necklace length or style can be a daunting task, especially if you’re giving a gift. Confession: you’re not the only one who doesn’t know the difference between princess length and opera. We’ll help you master everything from on-trend chokers to classic pearl strands with a simple breakdown of the most popular necklace terms so you can spend more time gifting and less pondering the benefits of a station versus a solitaire.
Happy Valentine’s Day
Blue Nile is fueled by love. We’re a company of people who love what we do, and we work hard to make our customers happy.
What Does a Carat Really Look Like?
A carat is a measure of weight, much like an ounce or a pound. The word is derived from carob seeds, which are relatively standard in size and weight and were used by gem traders as counterweights on their scale.
10 Surefire Valentine’s Day Gift Ideas
Whatever your relationship status or price point, we’ve presented you with a selection of our best-selling and most popular jewelry gifts—always a great way score some major points with your sweetheart.
5 Foolproof Ways to Show Your Love
If a picture is worth a thousand words, then surely a piece of jewelry made from precious metal and rare gemstones is worth a trillion words.
How to Re-Sell Your Diamond For a Fair Price
There are many reasons why people resell a diamond. Regardless of yours, you’re going to want a fair price. That’s why we’ve formed an innovative partnership with Mondiamo to help you resell your diamond for the highest possible return.
February Birthstone: Amethyst
This purple gemstone ranges in hue from violet to lavender, wine to raspberry, and has been worn as adornment by royalty and religious leaders for thousands of years.
Your Guide To: Earrings
Over the centuries, both men and women have pierced and adorned their ears. In the ancient world, earrings signified social status—both high and low.
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