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BUILD YOUR OWN DIAMOND JEWELRY®

Create a personal piece of jewelry by combining brilliant diamonds with beautifully-crafted settings to design your own diamond ring, earrings, or pendant.

5 Essential Characteristics of Gemstone Quality

Get a quick, comprehensive tutorial on gemstone jewelry so you can confidently shop for the perfect piece.
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8 Bridal Party Gifts for Every Budget

Find the perfect gifts to show your love and appreciation for the people in your life who go above and beyond to make your wedding day special.
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WHY BLUE NILE

Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewelry for engagements, holidays and milestone events.

OUR BRAND PROMISE

We're reimagining the jewelry experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.

EXTRAORDINARY VALUE

We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewelry for the price.

SEE OUR REVIEWS

Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.