Diamond Price Match Guarantee

We believe that our prices can’t be beat. However, if you find a diamond of comparable quality and characteristics that is lower in price than the one on our site, follow the guidelines below to see if we can match the price.

Diamond Price Match Guarantee Guidelines

  • Diamond Price Match Guarantee is a free service and only takes a few minutes to get started.

    Simply call us at 1-800-242-2728 and a qualified Diamond & Jewelry Consultant will be happy to review your inquiry. In most cases, Blue Nile expects to have the lowest price, but can typically match the price if the competitor’s price is lower.

  • No sales pitch.

    Blue Nile Diamond & Jewelry Consultants do not work on commission, so there's no pressure, no sales pitch. We simply want to provide you with the best possible diamond at the best price.

  • The exact diamond.

    To ensure accuracy, the Diamond Price Match Guarantee program requires that diamonds are graded by the Gemological Institute of America (GIA) or the American Gem Society Labs (AGSL). Diamonds will be compared according to the 4Cs: cut, color, clarity, and carat weight, as well as additional criteria such as fluorescence, polish and symmetry, table and depth percentage, etc.

The following terms and conditions apply to our Diamond Price Match Guarantee program..

Diamond Search

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