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Amethyst gemstones surround an eternity wedding band

Amethyst Guide

Bacchus, the Greek god of delights, was so enchanted by amethyst that he poured his favourite wine over it, staining the gem with its signature violet hues. Amethyst imbues the wearer with imagination, purity of spirit and calms tensions between lovers. It’s no wonder that people are transfixed by the power of these mystical purple gems.
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What is an amethyst?

Amethyst is the most highly prized variety of quartz with colours ranging from stunning icy pink-lilac to the deep purple of Van Gogh’s Irises. Amethyst is the February birthstone and traditionally gifted on 6th and 17th wedding anniversaries. This gem is predominantly mined in Brazil, Uruguay and Bolivia where large geodes are readily available.


  • Reddish Purple
  • Lilac
  • Deep Purple
  • Round
  • Oval
Thomas Bresson from Belfort, France, CC BY 2.0, via Wikimedia Commons / Cropped from original Rob Lavinsky, – CC-BY-SA-3.0, CC BY-SA 3.0, via Wikimedia Commons / Cropped from original
Africa, South America
Wealth, Healing, Spirituality
Balance, Peace


Heated to improve colour


Basic Gemstone Care

Similar Gemstones

  • Citrine
  • Pink Sapphire
  • Emerald
  • Rose Quartz

What to Look for in Amethysts

Colour saturation is key in choosing these gems. Whether you’re attracted to the pastel shade of Rose de France amethyst or the reddish blue of Siberian amethyst, look for a strong colour in your amethyst jewellery. Part of the beauty of amethyst is that it’s got all the glamour of the Queen’s finest jewels with the affordability of a signet ring.

    Gemstone colour is often the most important factor in determining its value. The highest quality amethyst is a vibrant reddish-purple, with darker shades of amethyst fetching higher price tags than their lighter counterparts. We love amethyst for its diversity of shades. Here are the trade names of popular types of amethyst:
    Rose de France:
    Also known as lavender amethyst, Rose de France amethyst is the colour of fresh lavender accompanied by a blushy pink hue.
    Siberian amethyst, regardless of origin, is the highest quality amethyst available. These gems are a stunning midnight purple with sparkling glimmers of red and blue.
    Ametrine, commonly known as bolivianite, is a naturally occurring mixture of amethyst and citrine. The presence of citrine gives this gemstone a dramatic yellow and violet colour blend.
    Learn About Colour
  • CUT

    The cut of a gemstone is what gives it symmetry and shows off the stone’s colour and brilliance. Amethyst is suitable for all types of cuts because of its eye-clean nature. Large cushion-cuts or delicate round-cut amethyst look especially impressive, as do artistic fantasy cuts.

    Gemstone clarity is determined by any inclusions embedded in the gem such as gas bubbles, fractures, or small crystals. Amethyst is considered an “eye-clean” gem, meaning the majority of amethysts on the market don’t contain visible inclusions that you can see with the naked eye.

    Gemstone size is based on diameter in millimeters as opposed to diamonds, which are valued based on carat weight. Amethyst gemstones are easy to find in large deposits which make them a popular and affordable choice for large centre stones in any type of jewellery.

    Most amethysts sold on the market today, like most gemstones, are enhanced, which means they’re treated with heat or infusion to improve colour and clarity. Our amethysts undergo rigorous internal inspections and are of the highest quality.

Amethyst History

While amethysts are more abundantly found today, they were often considered just as rare as rubies in centuries past. Before South America’s impressive amethyst deposits were found in the 1800s, amethysts gemstones were highly expensive and difficult to find.

Ancient Greeks loved these gems, often believing that amethysts could keep people from getting too inebriated when drinking. They named the stone “amethystos,” which translates to sober. They would wear different amethyst types or even drink from chalices made of the gem.

Amethyst Symbolism

Amethyst is a highly spiritual and symbolic gemstone that is believed to represent purity of spirit. It is often used in spiritual endeavors with some people linking raw amethysts to the crown chakra. It is often viewed as a representation of peace, soothing and even clarity.

Hardness & Wearability

Amethyst rates a 7 on the Mohs scale, meaning it’s fairly resistant to scratching but shouldn’t be worn during rough activities. To appreciate your amethyst’s elegance and beauty for years to come, wear it with care and protect it from hard blows.

Choosing the Right Amethyst Jewellery

These luscious purple gems look fantastic against rose gold and silver with lustrous pavè or graceful claw settings. With proper wear and care, amethyst is suitable for any lifestyle and makes for a divine centre stone on engagement rings.

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Famous Amethyst Gemstones

Amethyst has long been regarded as one of the happiest stones. Leonardo da Vinci wrote that amethyst dissipates evil and sharpens intelligence. Saint Valentine, patron saint of lovers, wore an amethyst ring carved in the likeness of cupid, and celebrities from Elizabeth Taylor to Katy Perry have adorned themselves in fine amethyst jewels. Satisfy your curiosity about the allure of amethyst by learning what your favourite gemstones say about you.

Some of the most famous amethyst gemstones have been worn by royalty. The Swedish royal family’s Napoleonic Amethyst Parure Tiara is a dazzling creation made from a necklace that was said to belong to Napoleon's first wife. Some of the oldest jewels in the British Royal Family’s jewellery collection are also amethysts, with several amethyst-focused jewellery pieces from the 19th century still being worn today. Known as the Kent Amethysts, these pieces include ornate amethyst and diamond-laden necklaces, brooches, earrings and hair combs. Danish Princess Benedikte is also known to sport impressive amethyst jewels with a matching set of earrings, a bracelet, a necklace and a brooch.

How to Care for Your Amethyst Jewellery

Proper care will allow your amethyst to glisten for generations. Store your jewellery when you’re not wearing it and check regularly for damaged or loose stones. To clean your jewels, give them a gentle scrub with a soft-bristled toothbrush dipped in warm, soapy water. See our gemstone cleaning and care guide for more easy care tips, and get the ultimate peace of mind with our complimentary cleaning and repair services.

Buying Tips

Now that you've learned about this purple jewel through our amethyst gemstone education, it’s time to learn about picking the right amethyst. Consider these buying tips:
  1. 1
    Purchase from reputable jewellers to ensure you’re choosing authentic amethyst gemstones.
  2. 2
    Pick the purple hue that’s in your budget. There are several amethyst types available and lighter-coloured gems will cost less than ones with deeper colour.
  3. 3
    Choose a metal that meets your budget. Our amethysts are set in a variety of metals to match all budgets and styles. Choose from platinum, silver or gold.
This purple gemstone is a popular choice for birthdays, anniversaries, wedding jewellery and much more.

Amethyst FAQs

Real amethysts vary in price and are more affordable today than they have been in the past. Our amethyst jewellery starts at around EUR 79.
The darker purple hues of this gemstone are the more valuable versions. Lighter-coloured amethysts will sell for a lower price.
Visual inspection is the best way to tell if an amethyst is real. A genuine amethyst may have uneven coloration throughout the gem and it’s likely eye clean.
Today, there are plentiful deposits of this purple gemstone. Up until the 1800s, amethyst gemstones were incredibly rare. But today, it is easy to find beautiful purple crystals alongside many quartz deposits.
Amethysts are the violet-hued variety of quartz. These crystals are formed when iron, silica-enriched water and the right amount of gamma radiation combine in the earth’s crust. This results in electron changes as the amethyst gemstone forms, creating the signature purple hue. Some amethyst crystals may have varying gradients of the purple coloration caused by differences in the environment as the crystals formed over time.
Amethyst gemstones are often heat treated to solidify their beautiful purple hues. Untreated amethysts should not be exposed to prolonged heat or UV rays.
There’s no doubt that amethysts offer a beautiful jewellery look for earrings, necklaces, rings, bracelets and more. For those who are interested in the spiritual symbolism of this crystal, amethyst is believed to bring peace, clarity and purity to its wearers.
A highly historical gem, this purple-hued version of quartz has represented many things throughout the years. Most commonly, it represents healing, purity and clarity.

Learn More About Gemstones

There are many gemstones to choose from, each with their own distinct beauty and characteristics. Learn more about them in our helpful gemstone education guide.

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