THE ORIGINAL
We were the first to sell diamonds online in 1999. And today Blue Nile is the world's largest online jeweler
What We Believe
Expect 3 things when you shop at Blue Nile.
Know What You're Buying
From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.
Expect Lower Prices
You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.
Always Have The Best
We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value
Know What You're Buying
Every loose diamond comes with our guarantee.
Authenticity Certified
All loose diamonds are graded by GIA or AGSL, the most respected grading labs.
All loose diamonds are independently graded, ethically sourced, and price-guaranteed.
Learn more
Always Conflict Free
We only sell ethically sourced diamonds, proudly enforcing the highest industry standards.
Learn more
Two Ways to Learn More
Teach Yourself
A library of diamond-buying facts to help you make a brilliant decision.
Start with the 4C's
Expect Lower Markups
20%-40% Less Than Traditional Jewelers
We don’t hold expensive inventory and operate only small, efficient Webrooms. That means our overhead is lower than traditional jewelers and we pass the savings on to you.
Disruptive Business Model
For example, a traditional jeweler may buy a diamond for $1,000 and sell it for $2,000. With our business model, we may buy that diamond for $1,000 and sell it for $1,200.
Always Have the Best
Selection
We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweler. Choose the best diamond for you, instead of what's available from a jeweler's case.
Quality
Blue Nile Signature Diamonds are the top 1% of diamond cuts in the world, sourced exclusively for us.
Artistry
We handcraft every custom diamond ring to exacting quality standards. And an expert gemologist inspects every piece of diamond jewelry before it ships to you.
Selection, Quality, Artistry
Our exclusive Blue Nile Signature Diamonds are in the top 1% of all diamond cuts, and with over 150,000 diamonds, you can choose the best diamond for you. Every ring is handcrafted to exacting standards and inspected by an expert gemologist.
Ready to Get Started?