We don’t hold expensive inventory and operate only small, efficient Webrooms. That means our overhead is lower than traditional jewelers and we pass the savings on to you.
Disruptive Business Model
For example, a traditional jeweler may buy a diamond for $1,000 and sell it for $2,000. With our business model, we may buy that diamond for $1,000 and sell it for $1,200.
Always Have the Best
Selection
We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweler. Choose the best diamond for you, instead of what's available from a jeweler's case.
Before a piece of jewelry can carry the Blue Nile name it must pass a rigorous series of inspections. You have high standards, so ours are even higher.
We handcraft every custom diamond ring to exacting quality standards. And an expert gemologist inspects every piece of diamond jewelry before it ships to you.
Before a piece of jewelry can carry the Blue Nile name it must pass a rigorous series of inspections. You have high standards, so ours are even higher.