SAVE UP TO 40%
Make the Season Shine
Give your holidays a little extra sparkle with savings on beautiful gifts.
Explore Diamonds
Explore Blue Nile
HOLIDAY ESSENTIALS
Brilliant Gifts
Explore our selection of jewellery that’s versatile and timeless—making each piece perfect for gifting.
diamond jewellery
diamond jewellery
Classic Appeal
Timeless style is impossible to resist. Celebrate your holiday proposal with an iconic design, made for a lifetime of love.
Design Your Own Engagement Ring
Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
Make Style Effortless
With dozens of options for colour and shape, our Lightbox lab-grown diamonds make it easy to find the right style at the right price.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewellery with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewellers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewellery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweller since 1999.
Inspiring Assortment
The perfect pieces for every occasion.