STYLES TO WEAR FOREVER
New Year, New Classics
Change is in the air—and we’ve got timeless jewellery for whatever’s next.
Explore Diamonds
Explore Blue Nile
everyday essentials
Elevate Any Look
Who says jeans and a t-shirt can’t make a splash? Shop our collection of stunning pieces that take every outfit to the next level.
BOLD GOLD
BOLD GOLD
The Future's Looking Bright
There’s no telling what the future holds, but we’re sure it’s got plans for you. Embrace one of life’s greatest journeys in stunning style.
Design Your Own Engagement Ring
Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
Make Style Effortless
With dozens of options for colour and shape, our Lightbox lab-grown diamonds make it easy to find the right style at the right price.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewellery with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewellers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewellery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweller since 1999.
Inspiring Assortment
The perfect pieces for every occasion.