Handcrafted Quality
Delighting customers since 1999 with impeccable craftsmanship at every step.
Learn More 
Get Maximum Sparkle for Your Budget
SHOP ENGAGEMENT RINGSEXPLORE BLUE NILE
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Need help? We're always here.
START WITH A SETTING START WITH A DIAMOND
Need help? We're always here.
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
GIFTS THEY'LL LOVE
2 Million Customer Celebrations Since 1999
MAXIMUM SPARKLE
High quality at a great value
HANDCRAFTED QUALITY
Timeless styles, handcrafted in Seattle
EXPERT ADVICE 24/7
Legendary service, 30-day returns
150,000+ DIAMONDS
Ethically-Sourced, GIA-Graded