Handcrafted Quality
Delighting customers since 1999 with impeccable craftsmanship at every step.
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Festive Styles Up to 40% Off
Discover an array of sparkling pieces for parties and gifts—all at incredible savings.
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EXPLORE BLUE NILE
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
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START WITH A SETTING START WITH A DIAMOND
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RECENTLY PURCHASED ENGAGEMENT RINGS
Explore what other customers have created and find inspiration for your own unique piece.
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GIFTS THEY'LL LOVE
2 Million Customer Celebrations Since 1999
MAXIMUM SPARKLE
High quality at a great value
HANDCRAFTED QUALITY
Timeless styles, handcrafted in Seattle
EXPERT ADVICE 24/7
Legendary service, 30-day returns
150,000+ DIAMONDS
Ethically-Sourced, GIA-Graded