Much more.
We deliver high-quality diamond jewellery at outstanding prices, an incredible selection of beautifully crafted pieces, and expert help any time.
YOUR LOVE DESERVES MORE
EXPLORE BLUE NILE
Build Your Own Ring®
Customise your ideal engagement ring with the highest-quality, independently graded diamonds at the best prices.
Need help? We're always here.
START WITH A SETTING
START WITH A DIAMOND
Need help? We're always here.
Build Your Own Ring®
FIND YOUR PERFECT DIAMOND
Each diamond shape has its own unique characteristics. Which is right for you?
Round
A timeless choice known for its incredible brilliance.
Princess
Square or rectangular, with pointed corners.
Oval
A brilliant cut that accentuates diamond size.
Pear
An eye-catching shape that visually elongates fingers.
Heart
A distinctive shape in the traditional symbol of love.
Marquise
A unique shape that maximizes carat weight.
Radiant
Cut with trimmed corners and brilliant facets.
Asscher
A square shape with a flat top and rectangular facets.
Emerald
Cut with a large, flat top and rectangular facets.
Cushion
Defined by rounded corners and larger facets.
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
Rare diamonds, cut by master craftsmen to unlock extraordinary brilliance.
Trend News: Layers of Love
Check out the coolest new necklaces—perfect for layering to create a fresh summer look.
WHY BLUE NILE?
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewellery for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewellery experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewellery for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.