Handcrafted Quality
Delighting customers since 1999 with impeccable craftsmanship at every step.
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Reflect the joy of now with lasting beauty.Reflect the joy of now with lasting beauty
SHOP ENGAGEMENT RINGSEXPLORE BLUE NILE
Build Your Own Ring®
Build Your Own Ring®
Celebrate your unique love story with a custom engagement ring that perfectly suits the person you love.
Need help? We're always here.
START WITH A SETTING
START WITH A DIAMOND
Need help? We're always here.
DIAMONDS
Spotlight: Customer Creations
Explore what other customers have created and find inspiration for your own unique piece.
Verified Authentic & Conflict Free
Every diamond we sell is GIA-graded, verified authentic, natural in origin and ethically sourced.
SHOP DIAMONDS
GIFTS THEY'LL LOVE
WHY BLUE NILE
Blue Nile offers a modern approach to celebrating life's most cherished traditions with an incredible selection of rings and jewellery for engagements, holidays and milestone events.
OUR BRAND PROMISE
We're reimagining the jewellery experience because love deserves better. We're the first and largest on-line retailer dedicated to helping you find the perfect piece that lives up to your love.
EXTRAORDINARY VALUE
We've made shopping easier and more transparent. We're confident that you won't find a better diamond or piece of jewellery for the price.
SEE OUR REVIEWS
Our goal is to provide every customer with an exceptional experience. Check out what people say about our quality, expertise and service.