CUT FOR
BRILLIANCE
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THE ORIGINAL
We were the first to sell diamonds online in 1999. And today Blue Nile is the world's largest online jeweller
What We Believe
Expect 3 things when you shop at Blue Nile.
Know What You're Buying
From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.
Expect Lower Prices
You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.
Always Have The Best
We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value
Know What You're Buying
Every loose diamond comes with our guarantee.
Authenticity Certified
All loose diamonds are graded by the GIA, a highly respected grading lab.
All loose diamonds are independently graded, ethically sourced, and price-guaranteed.
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Always Conflict Free
We only sell ethically sourced diamonds, proudly enforcing the highest industry standards.
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Two Ways to Learn More
Teach Yourself
A library of diamond-buying facts to help you make a brilliant decision.
Start with the 4C's
Expect Lower Markups
20%-40% Less Than Traditional Jewellers
We don’t hold expensive inventory and operate only small, efficient showrooms. That means our overhead is lower than traditional jewellers and we pass the savings on to you.
Disruptive Business Model
For example, a traditional jeweller may buy a diamond for $1,000 and sell it for $2,000. With our business model, we may buy that diamond for $1,000 and sell it for $1,200.
Always Have the Best
Selection
We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweller. Choose the best diamond for you, instead of what's available from a jeweller's case.
Quality
Before a piece of jewellery can carry the Blue Nile name it must pass a rigorous series of inspections. You have high standards, so ours are even higher.
Artistry
We handcraft every custom diamond ring to exacting quality standards. And an expert gemmologist inspects every piece of diamond jewellery before it ships to you.
Selection, Quality, Artistry
Before a piece of jewellery can carry the Blue Nile name it must pass a rigorous series of inspections. You have high standards, so ours are even higher.
Ready to Get Started?