Classic, Meet Modern
This season, freshen your sparkle with modern takes on classic pieces.
ESSENTIAL STYLES
Simply Perfect Pieces
Trends come and go, but these styles stand the test of time. Explore our selection of jewelry that every collection needs.
ETERNITY NECKLACES
EARRINGS
TENNIS BRACELETS
Lab Grown Diamonds
Made for Your Moment
Every occasion deserves its tribute. Our lab grown diamonds are a high-quality, affordable way to mark your moment.
Make An Impression
Certain occasions call for something extraordinary. Discover exceptional, handcrafted, one-of-a-kind pieces that are sure to leave them speechless.
Elegant and Everlasting
When it comes to engagement rings, it’s all in the details. Explore these elegant settings that feature a graceful touch.
Design Your Own Engagement Ring
Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.
Handcrafted in Seattle
Our highly skilled artisans exceed industry standards with sparkling GIA-graded natural diamonds, the finest-quality materials and outstanding engagement ring design at an amazing value.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewelry with the perfect pieces for every occasion.
Visit a Showroom
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Schedule an Appointment
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelry options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.